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Article Title: A Diamond That's Hers to Keep
Author: Simon Johnnson
Category: Jewelry
Word Count: 520
Keywords: Jewelry advice, diamond rings
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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When a man walks through the doors of a jewelry store and inquires about a 
diamond engagement ring, a wise jewelry store owner simply knows that it is a 
matter of great importance. This man means business. By business we mean not 
only a material exchange between them but a quiet acknowledgment that the store 
is participating in an endeavor as life-changing and serious as a forthcoming 
commitment.

Jewelry stores get known not only for the variety of jewelry and prices they 
offer but also for the quality and reliability of services they provide. This 
reputation should be as solid and timeless as the metals and gemstones it 
sells. Store personnel should be thorough and conscientious in inspecting that 
all goods they issue are of impeccable quality and that every ring they release 
should be the one bought and ordered. In case of error, which should be 
practically nil given the sensitive nature of their business, they should 
nonetheless be courteous and considerate in their requests.

Customers like this man trust a store with their money's worth. They consult 
the store on choices of rings based on karat, cut, color, and clarity. The 
enthusiasm and conviction of an experienced owner rubs off on the sentiments of 
this man, and together they reach a consensus on the perfect diamond ring for 
the occasion. Whether they do realize it or not, these two parties have 
commemorated one of life's monumental decisions in such a tiny package as a box 
with a band with a promise that this man carries home.

An engagement ring gets known for its authenticity. The ring this man now bears 
carries the stamp of excellence. It is backed by a certificate of authenticity 
stating its exact description, value, and specifications not only for insurance 
purposes but also in case of replacement. The purchase is covered by a lifetime 
warranty and a return policy good for 30 days wherein the ring may be inspected 
by the buyer and confirmed to be in good order or may be returned by him for 
any plausible reason.

No one inspects the ring better than the fiance and her friends. The oohs and 
aahs are part of the drama and ritual that come with proposing and accepting. 
In time the excitement wears off, but the ring doesn't. An engagement ring 
becomes an extended appendage on the woman's finger and a fond reminder of her 
fiance. It promises a future for them, and it is hers to keep.

A man gets known for the integrity by which he handles his circumstances. If he 
were given the wrong ring, and it so happens, what would he do? There are many 
facets to this question that even a court of law would not fully resolve to 
everyone's contentment.

If you see a diamond engagement ring for what it really is, then you would know 
the answer. It stands for the past, present, and future which must be founded 
on truth and goodness. It has to be clear to reflect what's inside. It even has 
to be cut to show off its brilliance. This is a gem of learning every couple 
can keep.

Simon Brady is the director of content for 
http://www.executivegiftshoppe.com/pocket-watch.html.  They feature a large 
selection of unique gifts such as pocket watches, money clips and cufflinks.
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