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Article Title: Employee Recognition: What, Why, When, Where, and How?
Author: Monica Nolan
Category: Team Building, Customer Service, Employee Relations
Word Count: 630
Keywords: employee engagement, employee recognition, employee satisfaction, 
employee job satisfaction
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Employee recognition has proven to be an influential factor in employee 
retention, engagement, and motivation. As an end result, organizations 
successful with integrating and implementing employee recognition enjoy better 
profit margins and more stability. To fully understand effective employee 
recognition, we've provided the answers to the five essential questions of this 
management strategy - What, Why, When, Where and How. 

WHAT
The reward most often associated with the term "employee recognition" is 
usually some form of financial incentive -- bonuses and benefits. Many 
companies assume that all employees need and want is more money. This, however, 
is a myth. In truth, employee recognition is an effective tool for 
communicating expectations as well as reinforcing the behavior by which those 
expectations are met. Specifically, employee recognition is any form of reward, 
tangible or intangible, an employee receives for meeting or exceeding a 
predetermined standard. This means employee recognition can also be done 
through thank you notes, verbal praise and posting of good customer service 
feedback.

WHY
Employee recognition is widely recognized as a major factor in motivating 
employees to improve performance. Numerous benefits occur as a result, 
including increased employee retention and engagement -- the measurable 
expression of employees' passion and purpose within an organization. 
Furthermore, employee engagement is directly correlated to customer engagement. 
And when your customers and employees are passionate about your organization, 
you can bet that you'll experience success. 

WHEN
The most effective recognition takes place as close to the desired performance 
as possible. In other words, as soon as your employee achieves a goal or meets 
a standard, recognition should follow immediately. This will greatly aid in 
reinforcing the behavior that achieved the desired result. 

WHERE
There is some debate as to where employee recognition is best observed -- in 
the public sphere or the private one. Certainly, it should be no secret that 
employees will be recognized for excellent performance.  The key is to ensure 
no favoritism is perceived. All employees need to feel equally eligible for 
recognition, so it's best to have a recognition policy that is standard for 
everyone; in other words, every specific achievement results in an equally 
specific reward regardless of who receives it.  

HOW
This is perhaps the most difficult and widely contested question regarding 
employee recognition. Regardless, there are a number of foundational concepts 
to incorporate. 

1. Tailor your recognition program to your organizational culture. As such, no 
one company's program should be exactly the same as another's. Your employees 
are unique and part of a similarly unique culture; thus, they require a 
culture-specific recognition program. 
2. Money is not the catch-all solution to employee recognition; in fact, it 
should take a backseat to other methods. For instance, time, affirmation, and 
personally-expressed gratitude are much more valuable commodities. 
3. Be specific. Employees should know exactly why they are being rewarded. 
Additionally, they should know exactly which behaviors will elicit recognition. 
 
4. Encourage peer-to-peer recognition. Recognition doesn't always have to come 
from the top. In most cases, co-workers know more about real employee 
performance than most managers. Create a culture of encouragement and 
recognition among your employees, and watch employee engagement prosper. 
5. Be creative continually, not just in the beginning. Over time, your 
"tailored" and "specific" recognition program will grow stagnant. Keep 
employees engaged by adapting and creating new ways of reward and recognition.  

Here are some practical ideas to get your employee recognition program started. 
Try one or more of the following if they are compatible with your 
organizational culture: 
-- Hand-written "Thank You" cards 
-- Publicly posting positive customer feedback 
-- A reward box filled with appropriate and desirable prizes 
-- Individually acknowledging an employee who consistently goes above and beyond

Remember, employee recognition is a valuable tool that, when practiced 
effectively, will positively affect your organization's culture, stability, and 
performance.

Monica Nolan is an Account Manager with PeopleMetrics, a customer and employee 
engagement solutions company. Find out how PeopleMetrics can help you build and 
sustain engaged customers at http://www.peoplemetrics.com
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