Jacob Blaney offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: How To Profit From Video Emails Author: Jacob Blaney Category: Marketing, Internet Marketing, Advertising Word Count: 507 Keywords: email marketing, video emails Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
Have you ever thought to use videos in your email messages? If not, you should! Besides providing some really good diversity for your subscribers to enjoy, videos help keep your marketing personal. However, it can sometimes be difficult to figure out what to even talk about, so we are going to review a few ways you can get started with video email marketing right away. Send Great Advice You provide great idea in text, why not do the same in a video format? It's true that customers quickly get annoyed by constant promotional messages and frequent sales pitches by companies. Set yourself apart by including videos just on tips, and not even mentioning your product! Often, you'll find that by doing this, customers will actually purchase more of your products or services. People appreciate a real person behind the marketing messages, after all. Show Off Your Product In some ways, infomercials have it right, they use video very effectively to demonstrate their products in a way that makes viewers want to buy. Take their cue and record a video demonstration of how customers use your product. You can even combine this with a few customer testimonials for a real one-two-punch! Ultimately, you want your customers to see how effective or easy your product is, so make sure to highlight this fact in the video. Testimonials Obviously, a real person is much more convincing than a banner ad, and you should use this to your advantage! Video testimonials are an effective way to help push your subscribers to convert and should be used in one of your early messages to new subscribers. Have you had anyone email you to thank you for one of your solutions? Give them a call and ask them to film themselves in a testimonial for you. Heck, you could even provide them with a free webcam that they can keep, just give some ideas on what the length should be and let them take it from there. Thank You Messages Have you mentioned to your customers how much you care lately? A good returning customer costs far less than acquiring new customers, and you should thank them for sticking around. It's more effective if someone high up in the company is in the video talking about how much they appreciate their customer's business. Tell your customers how their continued support has helped keep you in business and supported your employee's families, then considering finishing the video with a "video only" discount to seal the deal. A little thanks goes a long way, even in a video email. Crafting a video email is very simple and not time consuming. In fact, I recommend keeping the length of the video to less than 3 minutes for maximum impact. After all, your subscribers have lives too! If you're not sure you can try all of the tips above, just pick one and give it a shot. What you'll find is that your subscribers will really appreciate the added value and effort, and they will repay you with increased visibility, word of mouth and sales. Interested in email marketing software? Read this review of icontact and this review of benchmark email to see if these are right for you. Visit http://www.emailmarketingtree.com for more information. ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
