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Article Title: Twitter Marketing - Hype or Loophole?
Author: Pamela  Greenaway
Category: 
Word Count: 528
Keywords: twitter marketing,twiiter help,twiiter business marketing,Australian 
Twitter ,free twitter templ
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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I don't know about you, but I was totally bewildered about all the Twitter 
marketing hype that's out there on the web. Does the Twitter platform really 
get traffic to your site? Or is it just a bunch of opportunists jumping on the 
bandwagon to sell you stuff that's utterly useless for your internet, business 
and marketing needs. Is Twitter really the secret cash marketing machine that 
will give you quality traffic to your internet or home business? Does it really 
provide a boot camp for increasing quality traffic?

It seems to me that idea of Twitter was to give a social medium for people to 
communicate with each other in an efficient manner. The very fact that you can 
only leave a message of 140 characters maximum encourages the SMS style 
messaging for people in a hurry, perhaps having just a few times in the day to 
leave a message to "tweet". Not surprisingly though, I can see how people can 
be addicted, in that the message has to be short and some people would feel the 
need to have regular, even an compulsive output of messages to make up for the 
restricted style of communication so that they feel they are still an effective 
communicator.

However It seems to me when you scour the Twitter platform its turned into a 
massive marketing spectacle. When you examine at all the messages it's hard to 
find an actual personal message to any-one that isn't laced with a marketing 
URL tacked on. Hoping that some person will get the urge to link to some 
marketing offer. Then there is the question of building up a following to 
market to.

It seems the universal advice from Twitter marketing gurus is to virtually lure 
people in to your following and then ambush them with a lure of a free product 
to come to a website and hopefully buy something either a product or service. 
Seems a bit dishonest to me.

However the idea of building up a marketing base to a particular niche, or 
target audience is not new and has been around for a long time. It's a 
statistical certainty that the bigger pool of targeted people who may be 
interested in a particular niche, the more people will buy. The secret of 
Twitter marketing is to build following of similar interested people that are 
interested in your particular niche you are selling.In other words a targeted 
following. It's best to be honest. People aren't stupid. Most aren't going to 
be fooled by some fancy videos and snazzy graphs about click bank profits or 
website hits. Any fool must know these can be manipulated.

It's quite simple really. The success in making money with your product or 
service is really linking people who want to buy a particular product to the 
source. You will succeed in making money You need to provide good old fashioned 
quality product and letting people know that want your type of product.

That's the marketing strategy that will not fail. Successful Twitter marketing 
is really identifying what people want and sourcing a supply for them. If you 
are selling that supply you will make money with Twitter.

It really is that simple.

Pamela Greenaway. Australian Twitter Business Marketing Specialist
http://www.twitterbootcamp.info
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