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Article Title: Role of Affiliate Programs in Today's World
Author: Trevor McHaffie
Category: Internet Marketing, E-Business, Business Opportunities
Word Count: 453
Keywords: affiliate marketing,internet marketing,affiliate marketing tactics, 
affiliate marketing how to
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Information Technology has brought radical changes to the world we live. With 
more and more people exploring the opportunities offered by the Internet to 
earn a quick buck, it has given way for new concepts of running the business. 
Affiliate marketing is one such program that has advanced over the years as an 
effective tool for running a business. Careful and conscious actions from the 
parties involved can make it highly profitable.

The three main parties involved in affiliate marketing are the affiliate, 
merchant and the affiliate network. How can the affiliate programs be used for 
generating better income to the concerned parties?

For the merchant 

With globalization opening up the doors of the economy, retaining and widening 
the customer base has become a Herculean task. This calls for innovative 
techniques for ensuring better reach to people. This is where an affiliate 
marketing program comes to the rescue of the merchant. Linking the merchant 
site to that of an affiliate who has attention grabbing material can be used to 
direct the audiences' attention to the products offered by the merchant. Care 
must be taken to ensure that the work produced by the affiliate keeps pace with 
the needs and trends set by the market to guarantee greater traffic. Unlike the 
traditional modes of advertising, affiliate marketing program is a 
pay-for-performance technique that requires the generation of the desired 
output for remuneration. 

For the affiliate

>From the point of view of an affiliate, the associate program or affiliate 
>marketing is an ideal tool for the creation of additional income by taking 
>advantage of his interests irrespective of the geographical location. 
>Identification of the profitable keywords using tools like Word Tracker can 
>throw light over the needs of the people. Incorporating these keywords and 
>making modifications in the form of additions and deletions to the current 
>materials can ensure a continuous flow of audiences. Similarly, discovering 
>and including other profitable keywords can draw the attention of multitude of 
>people with limited or a variety of interests who might take a peep into the 
>merchant website to quench their further curiosity. 

For the affiliate network

Affiliate network acts as an intermediary between the merchant and the 
affiliate who directs the right business to the related material of the 
affiliate for larger viewer ship. For every transaction through the affiliate, 
the affiliate network is assured of a commission that can extend to 20% of the 
income generated. Identification of the right affiliate with material related 
to that of the merchant, keeping track of the transactions on the basis of the 
Internet cookies, and calculating the remuneration is the job of the affiliate 
network.

A successful affiliate marketing technique results in the creation of brand 
image and better income for the business entities.

Need information on affiliate marketing?  Visit http://HotProfitAffiliates.com 
now and seek knowledge from Trevor McHaffie, an experienced in the field of 
affiliate marketing for FREE!
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