Cat Williams offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: Internet Marketing Help: Pay-Per-Click Author: Cat Williams Category: Pay Per Click, Building Traffic Word Count: 545 Keywords: internet marketing help, pay-per-click, traffic, search engines Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
One area that always seems to need a lot of internet marketing help is pay-per-click marketing. What exactly is pay-per-click and how can it help you as a marketer? Pay-per-click is a method where you pay a search engine to drive traffic to your site. How is this done? You set up a campaign with them, they run your ad, and when someone clikcs on your ad and goes to your site (or sales page) you pay a certain amount for each click. It is a very effective way to generate traffic and it usually starts working immediately. The only problem with this method is that it can be kind of confusing for newbies. People usually need a lot of internet marketing help on this particular topic. Let's take a look at some of the best tips to get the most out of your pay-per-click campaign. 1. Use the big search engines. Yes, there are a lot of search engines out there. However, over 95% of the search engine traffic comes from the more well-established search engines. The big three are Google, Yahoo, and Bing. You should pretty much devote all of your money and time to these three search engines. This is where you will get the most traffic for your site. The smaller search engines might be cheaper, but you get what you pay for. 2. Make your message congruent with your site. When you craft an ad, don't make it too confusing. Have you ever seen one of those ads that say "Don't buy "X" product!" Then you click on the ad and it just takes you to a squeeze page to get you to buy that same product. Most people hate that and your potential customers will be no different. If marketers need internet marketing help with anything, it is this. 3. Come up with a relevant keyword list to use. You need to put yourself in the shoes of your potential customers. Think about what they would sit down and type into a search engine to find your product. You'll come up with several different answers and this is what your keyword list should be comprised of. Do keyword research to see what words people are typing in to find products or services like yours. 4. Experiment with the cost-per-click. When you set up your campaign, try it out and see what it takes to rank in the top two or three spots. The last thing you want to do is overpay for the top spot. If you can get the top spot and you think its a reasonable price for what you're getting, go for it. Many people are confused by the whole pay-per-click and for good reason. It can get complicated. If you take your time and play with the numbers, you can come up with a winning combination. 5. Set a daily budget. This is pretty much a given with most pay-per-click programs, but you need to think about how much you can afford each day and week. They'll probably only bill you monthly, so think about how big that bill will be after a month. Don't overdo it. Keep these internet marketing tips in mind and they will go a long way towards keeping you on the right track with pay-per-click marketing. Cat Williams, an internet marketer and freelance writer, provides more valuable internet marketing advice at: http://www.internetmarketingfornewbiesreview.com/. ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
