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Article Title: Affiliate Marketing ~ Creating A New Wave
Author: Trevor McHaffie
Category: Business Opportunities, Internet Marketing, E-Business
Word Count: 405
Keywords: affiliate marketing,internet marketing,affiliate marketing tactics, 
affiliate marketing how to
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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With more and more people becoming tech-savvy and the advancements in the field 
of Information Technology growing at a tremendous pace, today the concept of 
affiliate marketing is paving the path for the future. The technique of 
affiliate marketing has changed the outlook of the advertising industry, making 
radical changes to the way it operates. 

Understanding the concept of affiliate marketing opens up the opportunity to 
the world of online advertising that can be a profitable venture to the parties 
involved. This article aims to throw light on the various basic aspects of 
affiliate marketing.

Concept of Affiliate Marketing

Affiliate marketing or associate marketing uses 'crowdsourcing', in which the 
online merchant pays the affiliate for directing traffic to its site that 
result in better brand image and improved sales. 

The three core parties involved in the program are the affiliate site, the 
customer and the merchant site. The merchant site can run the affiliate program 
by itself or seek the service of an affiliate network. Under the first option, 
the merchant site acquires affiliates, track their activities by using the 
Internet cookies, and make the payment based on the predefined agreement 
between them. 

The merchant site can otherwise seek the assistance of affiliate networks who 
ensure the proper selection of the affiliate on the basis of the similarity of 
contents of the sites involved, track their activity and organize the payment. 
A typical affiliate network charges 20% of the transaction as their commission. 

Affiliate marketing is an effective tool in the hands of the merchant, as 
unlike traditional advertising media, this technique requires him to pay only 
for solid sales resulting from the program or for every click to the merchant 
web site or for every lead to him adding to his brand image. A proper selection 
of the affiliates can reach a wider spectrum of people worldwide, cost 
effectively. 

>From the point of view of the affiliate, no payment is required from him for 
>being part of the affiliate program. On the approval of his application by the 
>merchant website or the affiliate network, they keep track of the traffic 
>through his website and update his payment record, providing him with an 
>additional income irrespective of his geographical location. A shrewd 
>affiliate understands the need for moving with the pattern set by the changing 
>trends to make the venture highly profitable. 

In short, this pay-for-performance method is cost effective and carries low 
risk if used effectively.

Trevor McHaffie is a successful Internet business marketer who has created an 
in depth affiliate training website called where you can learn how to promote 
products online and make money. To access this FREE training head over to 
http://HotProfitAffiliates.com and register today!
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