Jim Patterson offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: Search Engine Optimization Vs PayPerClick Marketing Author: Jim Patterson Category: Pay Per Click, Search Engine Optimization, Search Engine Marketing Word Count: 480 Keywords: seo, search engine optimization, ppc, payperclick, payperclick software, google's front page Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
Every webmaster on the internet is looking for the same thing. An unending stream of targeted visitors looking at their sites, reading their content and considering their offers or those of their advertisers. When you think about large sources of website visitors you usually end up considering one of two methods of traffic generation: 1. SEO or Search Engine Optimization 2. PPC or PayPerClick Marketing Each of these is a source of almost limitless traffic. Each of them also have their own pros and cons. Which of these you initially, or primarily pursue will depend on how you view certain aspects of each of them. Time To Setup - Here PPC Marketing would seem to have the upper hand. It takes a lot longer for SEO efforts to turn into visitors than it does for a well executed PayPerClick campaign. On the other hand, it really should only take ten days to two weeks to get some results from the search engines. Many will tell you that SEO takes months to implement successfully. Not so... Cost - If you do the SEO work yourself then your only cost is your time, and it can take hours and days of your time to implement good SEO strategies. If you hire someone to do your SEO work for you, then you will have a chunk of expense right up front. Some firms charge thousands to just get started. You can get good starter packages for less than two hundred dollars with good guarantees. PPC costs on the other hand are constant and ongoing as long as your campaigns run. It can take relatively little to get going, but the tally continues to run as long as the traffic flows. Research - Here you are looking at roughly equivalent efforts. SEO and PPC are both keyword driven, so you will need to either spend the time to find high volume keywords relevant to your site, or pay someone else to do it for you. Of course, in PPC Marketing good keywords come at a higher cost, while in SEO work it will just take more effort to rank well for a highly competitive keyword or phrase. Maintenance - Here SEO has a distinct advantage. PPC campaigns need constant attention as you tweak your headlines and ad bodies. Search Engine Optimization will generally be hands free once you do your initial work for a keyword. True, you may need to post more backlinks for a keyword on a monthly basis to stay ahead of your competitors but that is all. Both of these methods can supply your sites with enormous amounts of traffic. While you don't really have to choose between SEO and PPC, most people will gravitate towards one of the two as their primary source of traffic over time depending on the above criteria. Consider each strategy that you decide on carefully and you will have all the traffic you could want. Optimize PPC Campaigns: [http://payperclick-software.info]PayPerClick Software. [http://highprbacklinks.info/googles-front-page-guaranteed/]Google's Front Page Guaranteed [http://highprbacklinks.info/seo-vs-ppc.html]SEO - Search Engine Optimization Vs PPC - PayPerClick Marketing ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
