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Article Title: Learning to Write Well for Your Small Business the Benjamin 
Franklin Way
Author: Dan Higby
Category: Tools and Resources, Small Business
Word Count: 493
Keywords: small business writing, business writing advice, writing advice
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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When it comes to communicating online, many people think that the rules have 
changed. Shorter attention spans, eye strain and a general overabundance of 
information online have lead to sloppy writing and poor article construction. 
If you are a small business owner or are developing an Internet marketing 
business, you'll need to learn how to write for the web and write well.

If you feel your writing leaves something to be desired, don't worry...you're 
in good company. In (title of the paper or book this story is from), Benjamin 
Franklin shares a story of his quest to improve his writing style. Although his 
father commended him on his spelling and grammar, his style left much to be 
desired. Even though Franklin lived centuries before the Internet his own 
experience with learning to write well can help you present yourself better 
online.

In his account of improving his writing Franklin makes it clear that the 
mechanics of his writing were fine. He just needed improvement in his style. 
This shows that no matter what type of writing you are doing, style is 
important. Your blog posts, articles for back links and website text should all 
have a style all your own.

If you feel like you need to develop your style more completely, you can follow 
the same steps that Benjamin Franklin did in order to improve his style.

1. Read good writing.

Your mind is like a sponge. It will pick up whatever it is exposed to and store 
it for future use. Unless you spend a lot of time reading good writing, you'll 
have no idea how to create writing with great style. Make it a habit to read 
articles and blog posts from well written people in your niche. Even better 
yet, start reading articles from trade magazines in your industry. A lot of 
poor writing gets passed off online, but with a full editorial staff most 
magazine articles have terrific style. Find a few short articles that inspire 
you and that you can use to improve your style.

2. Do writing exercises to mimic the style of the articles.

Once you've selected a few articles, try to rewrite them from memory. Read the 
articles several times and then rewrite them one at a time from memory. This 
will help you internalize the flow and the style of the writing. Do this 
several times to see how well you remember the article and mimic the style.

3.      Correct your writing as needed.

The most important part of the process is to go back through the original 
article and see where you made mistakes. Maybe you left out an important point 
or didn't handle a transition particularly well. The point is not to punish 
yourself or think badly about your writing. You just need to correct your 
writing to improve your style. 

It may take you some time to develop a style of your own and improve your 
writing. But it will be well worth it when you can communicate well online.

Dan Higby is the author of eBiz Snap a free newsletter for online marketers of 
all experience levels.  Fill your mind with business snap work hard work smart  
with rich rewards have own complimentary copy of eBiz Snap at 
http://eBizSnap.com
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