Mike Frichol offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: You Can Do So Much More with Your Business Online Author: Mike Frichol Category: Entrepreneurship, E-Commerce, E-Business Word Count: 431 Keywords: business extension,internet business strategy,additional revenue sources,online marketing approaches Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
Most brick-and-mortar businesses that establish a presence on the Internet tend to replicate an online version of their physical business. Nothing wrong with that - it's the logical place to start and should be your first point of presence on the Internet. But don't stop there - the Internet is so much more powerful and flexible for doing much more than just creating an online version of your physical business. Here's a great example to start thinking more creatively about your online presence. NBC launched an educational resource called NBC Learn using their existing NBC News archives. The NBC News archives were already online as part of their core traditional business. NBC Learn is a completely different product delivered using innovative technology (HotChalk) for a completely different audience (schools) using an on-demand paid subscription model. NBC Learn is a successful business extension. There's more to this story. A couple of years after launching NBC Learn, they were exploring how to create demand directly with students. The service is sold to schools (initial marketing focus) and used by students. NBC developed 'What's Your iCue?' video quiz games as a promotional campaign for NBC Learn aimed at students on Facebook. The iCue promotion was setup with advertising sponsorships. At a recent Internet strategy forum, NBC mentioned that the iCue sponsorship revenues now exceed the NBC Learn subscription revenue. To recap, NBC starts with putting their traditional news business online. They then parlay those existing assets into the new NBC Learn business as an additional revenue source. To promote the new business they create a sponsored promotional campaign on Facebook that becomes another revenue source on its own. Taking action for your business: * Hopefully this gets your attention to think about what you could do to create additional businesses and revenue sources. * Think outside the box for different variants of your business online. You have a totally different environment on the Internet to do things you can't do in your brick-and-mortar business. * Consider a different audience for selling your product/service/solution. * Consider how to promote your product/service/solution to those who ultimately use it but don't necessarily buy it. * Think about different formats to present your business and/or product/service/solution using ideas like games, quizzes, video, competitions, fun elements, etc. Your online business presence opens new horizons, ideas and opportunities to grow your business in many possible ways. Don't be confined to just doing the same old stuff - think about how you can leverage the power of the Internet to generate revenues from additional sources for your business. Mike Frichol is founder and principal of Marketance (http://marketance.com/) which provides advice, guidance and tutorials for businesses to get more customers and sales with Internet Marketing. Their free weekly newsletter helps businesses get better results from marketing on the Internet. ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
