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Article Title: Online Marketing Broaden your Business Potential With Effective 
Online Marketing
Author: Peri Witny
Category: Search Engine Marketing
Word Count: 413
Keywords: search engine marketing, seo, seo ireland, search engine optimistion, 
search engine marketing irelan
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Whether your business is a store front or strictly an internet only business, 
effective online marketing can broaden your customer base dramatically.  The 
World Wide Web has over 1 billion users, with an estimated 10 million online at 
any given time.  Even if you're only looking to broaden your business reach 
within your geographic location, there are 74,000 internet homes in Ireland 
alone, many of those homes with multiple users.  Your business could easily 
reach these new customers simply by marketing your business effectively on the 
internet.

Let's say your business is a store front operation.  You are not really 
interested in selling products online.  How would online marketing help you?  
Many search engines now include a locator function, a way to not only list your 
website and something about your business, but show where your business is 
located on a map.  With a web presence your business will not only attract 
visitors because of your website, but these visitors can actually find where 
your store is located _ thus visitors become customers.  Estimates suggest that 
for the first time since the invention of the phone book more people used the 
web rather than a phone book last year to find the business they were looking 
for.  The web is only going to become more of a resource as internet phones are 
becoming more and more popular.

If you are an internet only business, online marketing is critical to your 
success.  People shopping on the web use search engines to find the right 
products.  If your website doesn't rank well with the major search engines, 
your customers will find someone else first.  So, you need to make sure you 
website is properly marketed and optimised to rank high on search engines.  It 
isn't enough to just have a website. You have to market it online effectively.  
By suitably shifting your keywords, tags, links and other aspects on your site, 
it is possible to dramatically increase your site ranking with the various 
search engines.  Links, particularly reciprocal ones, are considered the golden 
key in terms of search engine rankings.  But if you are not familiar with how 
to properly build quality links, just adding links to your website does nothing 
for you or your business.

Remember, there are thousands of potential customers out there.  You could turn 
many of these potential customers into your customers simply by effective 
online marketing.

Visit  http://www.seomarketingireland.eu/ for more information on how to market 
your business on the internet.
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