Steve Evans offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: 8 Hints & Tips For Writing A Successful Job Advert For Job Boards Author: Steve Evans Category: Career, Advertising Word Count: 752 Keywords: online recruitment, recruitment advertising, job boards, recruitment, e-recruitment, job posts Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
With nearly half a million job vacancies posted online at any one time it is important to make sure that your role is the one that's not only found, but is going to motivate an application. Here are some points to consider when writing your job posting!: 1. SELL, SELL, SELL!: This is an ADVERT not a job description. This is the first most people will have heard of you and it's your chance to sell your company and your wonderful position. It is important for people to know who they work for AND what they are going to be doing, so this is your opportunity to tell candidates about YOUR unique selling points and make you stand out. Are you a successful, growing business, have you won awards, what's the company "vibe" like? Everything is relevant. company vibes, size etc. 2. Make sure that the first 2 lines are short, snappy mentioning the title and the company, to encourage the reader to carry on. Sorry to say, but your advert won't be the only one your candidate will read. If your advert is too long the candidates will lose interest before they reach the apply button. Make sure you get the right information in front of them from the start. As for the rest of the advert, keep that short and to the point, as well, where relevant, use bullet points. 3. Be as precise as you can be with the location, add the postcode. If you advertise a job as with a location of "Sussex" a candidates will have to search on "Sussex" to find the job, searching on a specific location within Sussex i.e. Brighton, will not show your job. Some companies ask us to put "nationwide" in their job ads because they have lots of jobs across lots of locations. However, very few job seekers will be willing to look for your perfect job anywhere in the UK, this needs to be kept in mind and thought about. 4. It is important that you add the salary details to the advert with benefits. Salary is one of the absolute key aspects of searching, if you don't have your salary up there, chances are you won't be found. But highlight EVERY benefit of working with you, from bonus, through to parking space. Everything is relevant. 5. But, regardless of what YOU may call the job, make sure the title and the job advert content relates to what your perfect candidate will be searching for. For example, just because you are going to call your next hire, "the VP of Client Relations", hardly any excellent candidates will search for that term. Tailor the title to what will get the best response. 6. KEY WORDS are called key for a reason!: this is what will render your advert higher up the search listing against the search criteria of your candidate. Make sure that the body of the advert is key word optimized against the search criteria of the advert as well as the title. But, BE WARNED, too much key word optimization will mean that it will be considered SPAM! 7. Sector and skills are equally important. Many people choose to work in a particular industry sector and set their search criteria against that sector. Always consider this when creating the job advert. Likewise, In many professions qualifications are very important and would be what your perfect applicant would search on. In accounting, for example, it's ACA, ACCA, CIMA. In IT, the specific tools and languages are of paramount importance. If your job requires specific qualifications, add them. 8. Personalise the advert, Make sure that the language used in directed to the type of candidate you wish to attract. Make it salesy for a sales person, but a technical person will want a clinical description with facts whilst it would be more suitable when addressing a creative person an advert full of adjectives and enticements will appeal. Hopefully you have found this helpful and I wish you the best of luck filling your vacancy. Net Natives are the UK flat fee recruitment specialists and also have fun with employer branding and social media strategy for some very clever clients For More Information Visit Us at http://www.netnatives.co.uk Call us on 01273 734 640 or email us at [email protected] ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
