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Article Title: A Search Engine Optimization Strategy Is Good For Business
Author: Cat Williams
Category: Search Engine Optimization, Search Engine Marketing, Building Traffic
Word Count: 554
Keywords: search engine optimization strategy, seo, search engine optimization, 
traffic ranking,
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Good search engine optimization strategy is needed for anyone hoping to have a 
successful e-commerce website. E-commerce is a cut throat business and you need 
to have the know-how and tools to make your site better than the rest. 

As more and more sites are being added to the world wide web the battle to get 
your website's ranking high is a constant and ongoing battle. Let your guard 
down and you might get trampled on and left in the abyss of failed e-commerce 
sites.

Most people who use search engines to find something only bother to look at the 
top ten search results on the first page. And therefore, the search engine 
optimization strategy is to get your website listed on the first page, and in 
the top 3 slots, if at all possible. You will get a much higher click rate to 
your website if you rank high. And the more traffic to your site, the more 
business for you. 

Let's say that only 1 out of every 100 customers who comes to your site buys 
something. If you get only 100 customers a day, you're only making one sale. 
But if you are using a search engine optimization strategy and are on the first 
page of the search engine results, your customer traffic will be HUGE, and so 
will your sales.

A search engine optimization strategy requires a lot of work to be fully 
realized. There are many aspects you need to consider and work on. This 
includes getting information on the keyword phrases that are popular with your 
niche, while finding the ones that are high in searches but low in website 
search results. Sound confusing? It is only if you're new to it. But once you 
understand what keywords are and how it use them, it's a piece of cake.

One you figure out what keyword phrases to use, you'll need to write your 
website content using those keywords. There are certain rules and guidelines to 
be followed in order to get your site to rank high in the search engines. 

Your keywords need to be in the headline, the first opening paragraph 
(preferably at the beginning of the sentence), and sprinkled through your 
article. Some people say your keyword should make up between 2-5% of your 
overall text. Again, it sounds more confusing the it really is.

You will also need to get other sites to link to yours. And not just any sites 
will do, you should be trying to get high ranking sites to link to yours. Think 
of it as a popularity contest - your website is viewed as more valuable by the 
search engines if your website has lots of sites linking to it. Outbound likes 
are useful too. But both inbound and outbound links need to be relevant to your 
site's topic.

If you can part with some money, there are many sites on the internet that can 
help you in your search engine optimization strategy. There are sites that help 
in finding keyword phrases for your site. There are also good content writers 
that have lots of experience in writing keyword rich articles. 

If you don't have the money, learn how to do it yourself. Either way, having a 
search engine optimization strategy in place will result in much more traffic 
and higher sales for your company.

Cat Williams shares search engine optimization strategy tips via her website 
at: 
http://www.internetmarketingfornewbiesreview.com/
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