Peter Downs offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: Email Marketing Disaster - Don't Let This Happen To You! Author: Peter Downs Category: Email, Site Promotion, Direct Mail Word Count: 485 Keywords: blog education,email marketing Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
Internet marketing promotion through email marketing is a constantly evolving art form. If you have been in the internet marketing world for any length of time you will be familiar with this sort of email (extract from actual email): "My friend Dave needs your help... In this video Dave pulls back the curtains on some super secret, ninja tactics, never before taught on finding [subject] deals... This is truly earth shattering stuff..." The email is also littered with the word 'FREE' and has a couple of 'call to actions' through an affiliate link. Now, I am sure I am not alone in my reaction to this kind of email promotion - straight to Trash. Why? In the saturated market that is internet marketing these old style hype promotions are increasingly getting less and less credibility. They are instantly recognizable as straight internet marketing promotions that, inherently, carry no credibility with the experienced reader. But what about the inexperienced reader? Are there clues to help detect the uninformed internet marketing promotion? Let's examine this real email (I've changed names to protect the guilty!). First, anything that starts with "My friend..." most likely means that the sender has never met the product author and has simply copy and pasted a pre-determined email script. If this were true some internet marketers would have hundreds of world wide friends. Nice guys as they may be I doubt they are this popular! Second, the over use of cliche's and hype language such as "I've pulled back the curtain" or "earth shattering" is a giveaway to the copy and paste email and, at best, shows a lack of imagination about email copy. Third, if you see the words "ninja", "secret" or "code" treat this as a sign that the sender has either cut and pasted an affiliate email or extracted words straight from the product sales letter. Fourth, the inevitable 'call to action' that is reasonable to expect, but is a blatant attempt to get you to click on the affiliate link. Nothing wrong with this and email marketing should have 'calls to action' but only in the context of accurate information about the product and what the consequences are for you taking this action. A responsible sender should inform you about the product and give you a link, without resorting to the inevitable hype that has no actual content. Lastly, very little in the internet marketing world is truly unique and has not been done before. When you hear that "no one else is teaching this stuff" 9 times out of 10 you can bet they are and that its not that hard to find it, often for free! The purpose of this article has been to help guide you away from copy and paste email promotions that do not provide readers with actual content. Internet marketing promotion through emails will work better when you provide honest and original content that treats you readers with respect. Peter Downs is a blogger, internet marketer and addicted scribbler. If you would like more internet marketing tips and tricks go to: http://www.petedowns.com/blog ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
