Juhani Tontti offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: Why Your Home Based Business Opportunity Needs The Persuasion Power Author: Juhani Tontti Category: Business Opportunities, Home Business, Internet Marketing Word Count: 495 Keywords: home based business ideas,home business ideas,home business ideas and opportunities,home business Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
If you think the preselling process, which your home based business ideas need, it is a multistep process, where you tell benefits to your target person with different mediums repeating the same main promise. Finally, the last medium in the chain will persuade the visitor into your landing page. 1. Preselling Grabs The Emotions Of The Reader Piece By Piece. It is important to notice, that the preselling process does not sell any products nor services but your home based business ideas. It does not present features but benefits. It want not to offer any unique product, but concentrates to fancy you on an emotional level, to become your pal. The power of the advertising requires repetition. And when the repetition comes from different mediums, it is the most effective one. This multichannel strategy has also one more benefit, it gives a picture of a very skillful marketer, who can master many different mediums online. And to present his home based business ideas from different angles. 2. To Be Successful In The Preselling, You Have To Make Your Reader To Enjoy. When a person likes about what he has seen, he will be on your side. Then you have succeeded to present your home based business ideas well and that means that a reader is willing to proceed to the next step. You have proved, that your persuasion power has worked. The skilled writers know, which expressions and words arouse good feelings and make the reader feel good. This is the first step towards a good relationship between you and the prospect. It is a multistep process, which proceeds word by word, sentence by sentence and will convince the reader about the superiority of your home based business ideas. 3. The Preselling Must Make The Reader Curious And To Want More. This is the idea of the preselling concept, to make the reader curious step by step and to want more and more and finally to land on the selling page. It is very important in the marketing of the home based business ideas to keep the door a little bit open, i.e. not telling the whole thing in none of the preselling units. 4. The Article Bio Box Has Only One Job, To Persuade The Reader To Click The Link With A Smile On His Face. The article bio box is really important, because it determines, whether a reader will click the link to the landing page. There are also many web surfers, who read the title, maybe the teaser and then jump directly into the bio box. So they wait for some secret promise, which they will get, if they click the link. Despite of all fun and good mood, the preselling of your home based business ideas cannot build a wrong image or hype style overpromises. If the prospect disappoints, he will remember that forever. And especially, if your preselling has made him feel good and lough and then later he will see something different, what he has waited for. Juhani Tontti, B.Sc., Marketing. When You Can Arouse Positive Feelings Towards Your Home Based Business Ideas, You Will Become A Successful Marketer Of The Home Business Ideas And Opportunities And To Make Money Online. Visit: http://www.way2miracle.com ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
