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Article Title: Never Show up to a Gunfight with a Knife
Author: Jay Peroni
Category: Personal Finance, Wealth Building
Word Count: 1212
Keywords: financial planning, certified financial planner, wealth creation, 
investments, savings
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Why do so many people struggle with money?  Why is it so difficult to get ahead 
in a time of such prosperity?  Why do the rich keep getting richer while the 
poor and middle class seem to continually struggle?  I'll tell you the answer:
Most people follow bad advice and mimic strategies of the financially 
unsuccessful rather than imitating those who are already wealthy.

You see, every day you make money choices that affect all areas of your life. 
Try going a full 24 hours without doing something that involves spending, 
receiving, giving, or investing money.  The truth remains so many people today, 
even with the 2008-9 economic collapse, spend more than they make.  They live 
paycheck to paycheck and could be one missed payment from financial disaster. 
This could be you.
  
Whether your finances are in dire straight or you just want a little fine tune 
up, I want to help fatten your wallet so you can improve the quality of your 
life and have the time and money to help others. In order to do this, you need 
to win the battle.  What do I mean by battle?  This is the battle for your 
money.

You've Sunk My Battleship
In the game of Battleship, the object of the game is to sink your opponent's 
entire fleet without him sinking your fleet first.  It is the same with the 
money game.  You either sink or swim.  With there being no shortage of 
companies fighting to win your money, only the warrior prepared for battle can 
win at the money game.  The credit card companies, banks, mortgage companies, 
insurance companies, and others all have one task at hand to win as much of 
your money as possible for as long as possible.  Read that line again "to win 
as much of your money as possible for as long as possible".  They offer 0% 
financing, buy now pay later, extended payment terms, basically anything 
possible to get you to spend as much as you can and pay it back as slow as 
possible.  My task is to give you the weapons and game strategies you need so 
the opponent doesn't sink your battleship.
 
Let us not forget either, the other enemy: advertisers.  They want to create 
dissatisfaction in your life.  They solely aim to get you to upgrade, switch, 
change, try their product, and capture your business for as long as humanly 
possible.  The average American is bombarded with thousands of advertisements 
every single day.  From billboards, Newspaper, magazine, TV and radio 
advertisements, online banners, email solicitations - the list goes on.  They 
all have one focus: capture your attention, create or solidify your perceived 
needs, and get you to pony up your hard-earned money.

Never Show up to a Gunfight with a Knife
There's an old saying, "Never show up to a gunfight with a knife."  Your 
financial goals will require time and discipline.  There is no shortcut to 
success.  Getting in financial shape is a fight.  Gaining financial freedom is 
a battle.  While a fight may only be 12-15 rounds, it will be based on your 
desire to win.  You can get in better financial standing in as little as 12-15 
months, but you should focus more on the long-term battle at hand: obtaining 
financial freedom.  This battle is a "must win" that will last years.  Of 
course your financial goal and current financial position will determine 
whether you are facing a fight or a battle.  

Take a look at your current financial situation.  Is your outflow exceeding 
your inflow?  Do you have more assets (things you own) or more liabilities 
(things you owe)? How large the gap is between the two?  This will give you 
some indication as to whether you need boxing gloves or a machine gun.

If you are going to battle, would you march off without a battle plan?  How 
many wars have been won without a plan?  Unfortunately, many fly by the seat of 
their pants when it comes to financial planning.  They are more reactive than 
proactive.  It's hard to gain position when you are constantly fighting an 
uphill battle.  The most important thing is to have a plan.  You must be 
prepared.  Part of that planning is recognizing or predicting in advance the 
obstacles and challenges you are very likely to face along the way.  Then 
create a strategy to offset the potential obstacles.  Though you will never 
alleviate or predict every challenge, you will however, be better prepared for 
unexpected bumps along the way.

Choose Your Own Bailout
Now that the US Government has bailed out the same companies who have been 
maneuvering to take your money, isn't it time for your own bailout?  If the 
Government can take $700 billion and reward the banks, insurance companies, 
mortgage companies, and auto makers who have long taken advantage of consumers, 
isn't it time you fought and won?

It is an extremely daunting task trying to borrow your way to prosperity.  As 
the government digs itself further into debt, you do not have to follow suit.   
The one silver lining from the 2008-9 financial crisis is consumers will have 
to rely less on debt to finance their lifestyles.  As credit becomes more 
difficult to obtain, consumers dare I say, have to pay cash for certain items, 
can no longer use the home equity as an ATM, and have to find more creative 
ways such as saving to buy larger items.  I half joke about these points but 
the good news in this downturn is more and more people will have to go back to 
the basics: spend less than you earn, save money for a rainy day, try to avoid 
credit, and invest more for financial freedom to name a few. 

As credit has become tighter, financial companies are scrambling for new ways 
to take money out of your pocket and line their profits.  Can you say hidden 
fees, increased charges, misleading offers, and more fine print?  The war has 
been declared; are you prepared to battle?

Win the Battle, Win the War
So how do you win the battle for your wealth?  It starts with education! As 
English philosopher Sir Francis Bacon declared, "knowledge is power", these 
pages will give you the knowledge to not only turn your financial life around 
but to build a new mentality to change your future. Fix your money problems and 
you will achieve more purpose, a stronger passion, and improved satisfaction in 
all areas of your life.

Chances are you are losing at this sophisticated money game.  Don't feel bad, 
the odds are stacked against you.  Many people often pay 10-20% more than they 
should for goods and services simply because they are unaware or ignore hidden 
fees, extra costs, finance charges, and wasteful add-ons to name a few.

So what's the bottom line? Arm yourself with financial knowledge. Assess your 
financial situation objectively and take the necessary steps to make changes in 
your spending and saving behavior that will allow you to come out victorious in 
this age-old battle.

Jay Peroni, CFP, and author of The Faith-Based Millionaire and The Faith-Based 
Investor.  Jay is also the founder of http://www.FaithBasedInvestor.com, a 
faith-based investing newsletter and the founder of 
http://www.ValuesFirstAdvisors.com a firm dedicated to faith-based financial 
planning.
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