Dan Higby offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: Affiliate Marketing Strategies: Using Case Studies Author: Dan Higby Category: Word Count: 521 Keywords: affiliate marketing, affiliate marketing course, affiliate marketing help Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
Case studies are one of the most powerful tools that you have as an affiliate to convince your target market that your recommendation is sound. In today's online world where it's easier to lie than it is to get a McDonald's hamburger, your case study can pull you ahead of affiliates in your niche to build lifelong customers who trust your recommendations. Case studies can be done in the form of blog posts, video blogs or a special report. The type of content isn't as important as what the content accomplishes. When you complete a case study, you are testing out the product for yourself and then sharing the results with your audience. By documenting how it is working for you, you are giving your target market a real life example of how the product works for a real person. This can speak louder than any faceless testimonial or well written sales letter. Plan a case study for your market, and you'll really stand out. Before you start your case study, you need to plan out how you'll document your success. This all depends on what type of product you are trying out. Weight loss products and other health type products need pictures and/or video. For make money products, you'll need screen shots of your earnings to display how the well the product has worked for you. You can also keep a "journal" of your results with your blog for an interactive case study. In your first post, video or page, you should explain what product you are using and what your goals are. Case studies work best when they are for a specific length of time...like 30 days, 60 days or 90 days. People like to think in months and visualize how much they can achieve in one, two or three months. By measuring your success, you can give them a blueprint to follow and an expectation of how much they can achieve in the same period of time. Be sure to take starting "measurements", whether they are real world measurements (ie: pounds if you are trying to lose weight) or digital measurements (ie: the amount of traffic your website is getting if you are testing a traffic building product) As you go along, document your results. If you're doing blog posts, you should post at least once a week to keep your audience abreast of any developments along the way. Share tips and tricks that you learn for success that may not be part of the original product. You should also record measurable progress that you can share throughout your case study and at the end. You'll want to have something to weigh against your original results. Once you're done, let your market know how it went. Give your honest results and share ways that you thought the method could be better. Doing a case study shows that you've put your money (so to speak) where your mouth is and that you can be trusted. You'll get a lot of attention for your case study and new customers to boot, not to mention the results from the study itself. It's a win - win! Dan Higby is the author of eBiz Snap a free newsletter for online marketers of all experience levels. Fill your mind with affiliate marketing wisdom with a complimentary copy of eBiz Snap at http://eBizSnap.com ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
