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Article Title: Beat the Index or Beat Your Goals?
Author: Jay Peroni
Category: Financial Planning, Wealth Building, Personal Finance
Word Count: 1173
Keywords: financial planning, certified financial planner, wealth creation, 
investments, savings
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Many people place too much importance on trying to beat the stock market. How 
much of our society compares everything about investing to the Standard & 
Poor's 500 index? When you beat the market you're happy and sad when you 
underperform. Why is this? Are your goals really tied to the stock market? 

This perspective is flawed from the beginning. For example, would you have been 
happy at the end of 2008 if your investment accounts were down 35%? The market, 
as indicated by the S&P 500, was down 38.5%. You beat the market by 3 1/2%!  
Somehow, I don't think you or your spouse would think this was great news. That 
is why "beating the market" should not be your goal. 

The true purpose of investing is to help you accomplish your goals. The rate of 
return you need to achieve should be independent of stock market returns. The 
market returns only enable you to see if your goals are realistic.  For example 
the need to send children off to college, or purchase a home, or obtain 
financial freedom, using the S&P 500 as a benchmark has no importance to your 
personal goals. When you focus solely on the returns of the market you miss the 
true purpose of investing - reaching your personal goals.

Most people want financial security. They want the freedom that comes along 
with having money. It can buy you a different lifestyle.  It can buy you more 
time to volunteer or help others. It can allow you more resources to send to 
ministries, charities, and organizations important to you. It can buy you more, 
and more but what good is financial security without significant meaning in 
your life? People NEED other people to share life and money with.  Our goals 
should also reflect ways to help the less fortunate and finding places to spend 
meaningful time. If life on earth is just about your personal pleasure you'll 
never have enough. Shouldn't our lives focus more on making the world better?

Detours - financial obstacles to keep you from your goals
Growing up, I watched the hardest working man I knew, my grandfather, lose his 
entire life savings. Here he was working three jobs to put food on the table 
for his wife and seven children.  He would work any job that he could find just 
to help this family out.  He did this for over 30 years before he retired with 
significant health problems.  Despite his lack of investment knowledge, he was 
a diligent saver and managed to scrape together over $500,000 at retirement.

What was more money than he ever knew what to do with turned out to be less 
than enough. His first obstacle was taxes. Much of his money was in IRAs which 
he had to pay taxes anytime he withdrew money. He also had some CDs which were 
taxed every single year. When he invested money he paid income taxes on the 
interest he earned.  He also paid income taxes and capital gains on a few 
shares of stock he owned on the dividends and profits he earned.
 
Taxes eat away at your returns
As of January 2009 tax rates in America stand as high as:

* 35% for federal income taxes (when you earn income)
* 15% for capital gains taxes (when you sell assets at a profit)
* 45% for estate taxes (when you die)
* 45% for gift taxes (when you give property away)
* 7.25% for state sales taxes
* 2.8% for local property taxes
Source: Internal Revenue Source & U.S. Census Bureau

The Second Villain
My grandfather watched as his purchasing power slowly eroded. As his nest egg 
grew he found his dollars bought less and less. Inflation which is measured by 
the consumer price index  (CPI) has been remarkably consistent at 3.2% since 
1926 (Source Bureau of Labor Statistics).  This means each year, goods and 
services generally increase by 3.2% in price. So every dollar is worth 96.8 
cents at the end of each year. Some years inflation is higher and some years 
lower but averages 3.2% per year.

So when my grandfather thought he was investing in a risk-free investment 
through his  certificate of deposit (CD), he assumed he was making a wise 
decision. After all why expose his life savings to risk? What he failed to 
calculate is that CDs historically pay 3.1% interest annually (source: 
Bankrate.com).  So for every hundred thousand dollars he put in a CD, he earned 
$3,100 in interest. Yet after paying for taxes (let's assume 30%), he was left 
with $2,170 or a 2.17% rate of return.  However after inflation of 3.2%, he is 
left with an annual return of -1.03%.  Typically the only true guarantee of a 
CD is that it will not outpace inflation and taxes. Unfortunately, my 
grandfather learned the hard way!

Don't become a victim
You may say losing 1% per year is better than losing 38% in one-year investing 
in the stock market. You're right: that one-year you would have been better off 
in a CD versus the stock market. However if you lose 1% per year for 25 years 
,you lost more than one quarter of your nest egg before you even spent a dime. 
 
David came to see me in 2002. He had been burned by the stock market. He had 
retired in 1999 with over $1 million and placed the majority of his investments 
in technology stocks. He figured he could withdraw $50,000 a year for the rest 
of his life. At 5% withdrawal rate how could he go wrong? David invested too 
aggressively and his million Dollar portfolio soon became a $500,000 portfolio 
during the technology collapse from 2000-2003.  Still, he kept taking his 
$50,000 per year withdrawal (now a 10% withdrawal rate). It didn't take long to 
spot David's problem but how could you fix it? The solution was an easy. He had 
to either decrease his withdrawal rate, reallocate his assets, or a combination 
of the two.

Sometimes there are no easy solutions. Yet being too conservative can be just 
as dangerous as being too aggressive. My grandfather saw the dangers of being 
too conservative. David saw the dangers of being too aggressive.  Finding the 
appropriate middle road is often the key solution. For most people gone are the 
days of pensions, possibly Social Security, and many corporate benefit 
packages. There is a greater need today to rely on self directed investment 
strategies to balance risk and achieve your goals. 

I admit I am deeply saddened by the number of people putting their life savings 
into bank CDs thinking it's the "safe thing" to do. They avoid the stock market 
like the plague because they fear losing money. Yet the sad reality is the only 
guarantee they're getting with that CD is a guarantee that they lose more and 
more purchasing power the longer they own the CD. What looks like a safe, 
predictable, stable rate of return is disguised as a means to outlive their 
savings and go broke!

Jay Peroni, CFP, and author of The Faith-Based Millionaire and The Faith-Based 
Investor.  Jay is also the founder of http://www.FaithBasedInvestor.com, a 
faith-based investing newsletter and the founder of 
http://www.ValuesFirstAdvisors.com a firm dedicated to faith-based financial 
planning.
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