Andrew Thomas offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: Hot Tip for a Succesful Sales Business Plan Author: Andrew Thomas Category: Sales, Tools and Resources, Business Word Count: 533 Keywords: sales business plan, more sales, sales and marketing, business plan Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
When looking to build your sales business plan it helps to fully understand what the term sales actually means. We have all heard of the term new sales, which is rather old now, about 15 years. New sales took the sales out of selling and put the helping into the sales process. That is to sale a new sales agent will their customer make a decision rather than hard sell directly to them. Today there is a new wave yet again where we get to grips with the actually meaning of the term and implement strategies in our sales business plan accordingly. As business people large or small we need to consider term and get our head around this. If you do not understand the word how can you use it least of all master it least of all get lots of it? The word sales is defined in the dictionary as the total dollar amount collected for goods or services provided; the exchange of goods or services for an amount of money or its equivalent; the act of selling. In short sales has meant money, exchange and hard sale. This has means a tremendous amount of time, money and resources goes into the sales process from the agent to going out and getting the sale. As a business owner you cannot control any part of that process to guarantee business sales. Your sales business plan reflects how many sales you think you can make. But how can you plan for money if you cannot control the process? You cannot coerce cash out of someone for too long without gaining a bad reputation. Especially now with the advent of facebook and twitter and social media participants only too willing to post their bad experience with your business to the entire world. Exchange is hardly sales because you have not made on the deal. What you have done loose something that cost you money to gain something. If you have it right you have made a profit. What if we were to understand sales from this perspective redefining the term as choice plus yes. If your customer does not say yes you have no sale. Customers do not like being bullied into or being sold to and every customer wants choice. If you do not offer your customer choice its a monopoly not a sale. Infomercials are successful in sales because they understand this perspective. There are two options in any sales transaction. Either the choice between two products or add-ons for acting fast or the choice between winning a good deal and losing out. It is a very clever way to offer you customer choice if you do not have another product, model or offer to add to the sales process. So as you look at your sales business plan ask yourself What choice am I giving my customers? Is the pain of not having your product or service greater than the pain of paying for the product or service? Your customers will perceive loss when they hand over their money unless you can successfully communicate to them the gain. That is the key you want to apply to increase your business sales. Andrew Thomas is an entrepreneur and business owner with over 18 years experience. Andrew can provide more information on building a successful sales business plan for women @ http://www.womensbusinessplan.com/women-small-business/sales-business-plan ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
