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Article Title: Answering Service - Ten Reasons it Gives You a Competitive 
Advantage
Author: Daljeet Sidhu
Category: Customer Service, Business
Word Count: 779
Keywords: answering service, call answering service, telephone answering 
service, phone answering service
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Give your customers personal attention and they stick with you and stay loyal 
to your products and services. Round the clock customer service is a great way 
to give them that attention. Since most businesses do not have the time, 
personnel and resources to provide round the clock customer service, an 
answering service helps you achieve that goal.

An answering service has a number of functions including greeting callers, 
transferring them to appropriate extensions, taking down messages, placing 
orders for callers, playing custom on-hold messages or music while processing 
customer requests and entering caller information directly into lead tracking 
systems. Most answering services provide toll-free national and local numbers. 
You can either forward your existing numbers to the service or ask for easy to 
remember vanity numbers that reinforce your business name. If you do not need 
round the clock answering service, you may hire one to answer calls only at 
specific times. 

Answering Service Gives a Competitive Edge to your Business

1. Enhance Customer Satisfaction and Faith in your Business
An answering service lends a human voice to your business reassuring your 
customers of your commitment to them. A call answering service assures your 
customers about the genuineness of your business. Professional customer service 
representatives make your customers feel at ease, solve all their queries and 
enhance customer satisfaction.
 
2. Reduce Wait Time to Speak to Someone
We all hate those endless chains of call transfers to multiple extensions when 
we call customer service. An answering service prevents the frustration of 
transfers and holds by getting the caller to quickly reach a live person.

3. Improve your Client Base
Answering service spurs customers into action, encouraging them to act when 
they are most likely to place an order or voice complaints. While the former 
allows you to expand your client base, the latter saves prevents loss of 
customers and negative publicity.

4. 24x7 Customer Support
Whom would you rather deal with? A company that offers customer support during 
a limited part of the day or a business that is ready to help you with your 
urgent queries round the clock. Answering services allow you to attend to 
customers even when your staff has left the office.

5. Multi-language Customer Support
It is difficult for a small business to offer multi-language customer support 
unless the customer base is large enough to warrant hiring a full time 
resource. An answering service relives you of this chicken and egg dilemma. You 
can hire an answering service to support even very small number of customers 
that need support in languages other than English.

6. Reduce Costs and Improve Productivity
Answering services are less expensive than hiring full-time staff, receptionist 
and phone attendants. They provide you with reports on the length and 
disposition of calls. This information allows you to better adjust your service 
to customer needs.

7. Improves the Perception of your Company Size
Customers like to deal with big companies. The type of services offered is 
often indicative of the size of the firm. When small and startup businesses 
hire answering services, they enhance the perception of size and customers get 
more inclined to buy from them.

8. Test the Effectiveness of Marketing and Media Campaigns 
You can test the reach and impact of your marketing and media campaigns by 
hiring an answering service and routing calls to it. By placing a different 
contact number in different media like newspapers, magazines, television, radio 
and Web, you can assess the effectiveness of that particular media. The medium 
that generated the most calls and higher conversions is obviously a more 
effective medium for future marketing spend. 

9. Efficient Handling of Different Types of Requests
Answering services can provide information, take messages, enter orders and 
leads, forward calls to cell phones or landlines and transfer them to 
extensions as per customers' specification and requirement. By providing 
customer a solution to all their requests at one place, the service improves 
efficiency and customer satisfaction.

10. Use of Scripts to Control quality and Costs
To get the most out of your answering service you can provide scripts to the 
answering service. The scripts are brief, clear and concise and state the 
things to be said when responding to calls or transferring them or while 
entering leads and orders. Besides enhancing customer satisfaction, the use of 
scripts helps maintaining the quality of calls and in controlling cost as many 
answering services charge by the length of the call.

Hiring an answering service is a quick and easy way to gain that edge over your 
competition and put forth a professional image of your small business. The best 
part is that it is a very affordable for even a small business with low 
incoming call volume. Remember to get multiple quotes before you make a hiring 
decision.

Daljeet Sidhu
http://www.tradeseam.com/smallbusiness/buying-guides/view-buying-guide/964/Telephone+Answering+Services
http://www.tradeseam.com/smallbusiness/business-resources/get-free-quotes/964/Telephone+Answering+Services
http://www.tradeseam.com/smallbusiness/leads/small-business-leads
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