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Article Title: How to Design Your Book to Grow Your Business (and Your Income) Article Description: Many savvy business owners know that a book can be the ultimate marketing tool. Writing a book on a topic related to your business establishes expertise, expands your marketing influence, and generates new leadsall while bringing in income from book sales. Additional Article Info: Word Count: 492 (not including resource box) Category: writing and speaking Written By: Melinda Copp Contact Email: [email protected] Article URL: http://http://writerssherpablog.com/2009/10/05/design-your- book-to-grow-your-business/ Article Autoresponder: <----- Article Begins Here -----> How to Design Your Book to Grow Your Business (and Your Income) © Copyright 2009 Melinda Copp Many savvy business owners know that a book can be the ultimate marketing tool. Writing a book on a topic related to your business establishes expertise, expands your marketing influence, and generates new leadsall while bringing in income from book sales. However, you cant just write ANY book. You need to strategically design your book to attract the right kind of leads and clients to your business. Where should you start? Consider the following three steps. 1. Fill a Need in Your Market If you want to write a business book, then the first step is to figure out what need you will fill. Like all products that are invented to satisfy some useful purpose, your book should offer a new process or solve a problem in your readers lives. So think about it: what does your market need and want? What solutions can you offer them? What can you show them that will make their lives easier? Figure this out, and youve got the foundation for a successful business book. 2. Develop Your Process Once you know what solution you will offer your books readers, you need to distill that down into steps or a process that they can apply on their own. Although you may not realize it, you probably use the same process, or explain the same concepts, with all your clients. To get this process down on paper so readers can use it, start by listing all the steps. What do your readers need to know (or do) first? What step comes next? What actions will take them from the place they are now to the place where they need to be? Each of these main steps should have sub-steps, which can then be grouped together into chapters. By putting all these pieces together, your books structure should start to develop. 3. Sell the Benefits With your steps in place, you need to look for the big-picture benefits this process helps your target market achieve. What goal will your readers reach if they implement the strategies provided in your book? How will their lives ultimately improve? What deep human need does your book help fill? The answers to these questions are the benefits. These are the things people want that you can provide. And these benefits are what will sell your book. Keep this in mind as youre writing your book, and your readers will find it irresistible. Business by the Book Writing a book is an excellent way to expand your influence, create new leads, and generate new income in your business. And writing the perfect book for your market starts with identifying a need, developing your process, and then communicating the benefits of your solutions. When you use these three steps for designing your book as the ultimate marketing tool, your market will hear your message loud and clearand theyll only want to buy from you! ------------------------------------------------------------------------------------- -- Melinda Copp helps speakers, coaches, consultants, and self- employed professionals write and publish to establish expertise, build relationships with their clients and prospects, and make more money. For a free copy of "The Write Your Book Quick Start E- Course," go to http://www.WritersSherpaPrograms.com/writeabook.html. <----- Article Ends Here -----> ------------------------------------ This group is no longer maintained. It only exists for the archives. Please submit your articles at http://www.pickbrains.com/submit-article instead. Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/I_Need_Content/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/I_Need_Content/join (Yahoo! ID required) <*> To change settings via email: mailto:[email protected] mailto:[email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
