Bret Bradshaw offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Content Crooner (www.ContentCrooner.com) has distributed this article on behalf of the author. Content Crooner does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: 4 Reasons For Article Marketing Author: Bret Bradshaw Category: Article Marketing Word Count: 573 Keywords: Article Marketing Author's Email Address: [email protected] Article Source: http://www.contentcrooner.com ------------------ ARTICLE START ------------------
Summary: Article marketing is the basics of building an online business. There are many ways or reasons for writing articles. This report will focus on the four basic reasons. The four reasons are; list building, traffic generation and affiliate marketing. 1. List Building Building a list is the center and core of any online business. Many of the top marketers will tell you that they would rather have someone be on their list especially for the long term than make a quick one time sale. The answer is because you can sell to that person over and over and over again. Your article should be directing the prospect to your newsletter or the free gift you are giving away. The only way to get the free gift is to fill out your lead capture page. It is a lot harder and costs a lot more to initially find a customer, than to maintain a current one. And once you do you want him for life. The key to keeping him long term is to give him a lot of value and he will stay. If you only try to sell him he will unsubscribe. 2. Traffic Generation Article marketing is the single greatest long term method for driving traffic to your site. Your articles also become viral. You tell people in your article that they can pass it around without restrictions as long as they don't edit or change the pdf document in any way. A key technique is to subscribe to an article submission service like Content Crooner. These services push your article out to hundreds of article directories. Article marketing is one of the standard ways to get backlinks to your website. Backlinks are super important to rank high on the Google rankings. Renegade Professional suggests writing comments in other blogs about your specific article to get backlinks to your website. Make sure your comment is valuable. In the end of your comment include the link back to your specific article. Do not link back to your homepage. You should consider using a URL shortener such as Bitly. Make an intelligent and valuable comment adding to their content and in return include the link directly to your article. Don't link to your homepage but directly to your article. 3. Affiliate Marketing Affiliate marketing is a decent alternative to Google's adwords. Google seems to have something against affiliate marketers. Write an article teaching about the affiliate product you are promoting. Again, avoid blatant sales pitching. The more you teach the more you sell. Include your affiliate link in the resources box. If you did a good job teaching they are likely to click on your affiliate link. 4. Authority Becoming an authority is critical especially since more and more people are turning to the internet to make a living. To compete you need a massive presence. You want your name to be all over the place without spamming. You want to be the person with the answers to all your markets problems. Articles are a powerful way to do this. Submitting articles to article directories is a great way to make yourself an expert. You need both quantity and quality. Have a goal of sending out one article every day. Conclusion: It may or may not surprise you that using article marketing to make immediate money is not the best option. Bret Bradshaw owns the website www.mindbodyandmoney.com, which is about self-help and development and operating a business from home. You can access this article in PDF form at my website. Make sure you sign up for my newsletter that gives you quick ideas about operating your own online business. Distributed by http://www.ContentCrooner.com ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
