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Article Title: Upping The Ante With Drop Shipping
Author: Stu Wiseman
Category: E-Commerce, E-Business
Word Count: 410
Keywords: drop shipping, wholesale, product sourcing
Author's Email Address: [email protected]
Article Source: http://www.contentcrooner.com
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You may have some great products in your online retail marketplace, but how can 
you earn even more money? By utilizing the power of wholesale drop shipping 
through your Web store.

Drop shipping is an excellent way to add products to your Web store without 
incurring huge costs. And you can do it according to your tastes by adding 
similar products, products that are within the realm of your current products, 
or expand your product lines with completely new kinds of things.

For instance, let's consider a scenario in which you've invented the next 
great, super new pillow. Naturally, everyone is going to want this comfy, 
allergen-free, made green, super fluffy head cushion. You put up a Web site to 
market and sell your nifty pillow. You've done your marketing, spread the word, 
had a super sale, and tweeted until your fingers were numb.

At first you're only selling a few a week -- and then the sales start rushing 
in. Life is good and your new customers are loving the luscious sleep they're 
getting with your push pillow. You have just one problem.

Your customers want to know when the accompanying couch pillow is coming out. 
You know you have ideas, but you've sunk most of your investments into your 
production. Adding new products is in the works, but isn't quite ready for 
financing yet.

If you've had this kind of experience, or any kind of successful online retail 
venture, you know that adding successful products to sell will bring a lot of 
pluses. When the problem isn't creating the demand, but rather supplying that 
demand, drop shipping is a quick solution to filling that void in the supply 
chain.

Using drop ship suppliers to supply products without having to buy them 
outright is an excellent way to expand you store and make your customers happy. 
The biggest advantage to using wholesale drop shippers is being able to freely 
search for the right products to complement yours.

By experimenting with different drop shippers, you can gauge how their products 
will sell and how your customers respond to them. When an item sells well, you 
know you have a good addition to your inventory. If something doesn't sell, you 
simply stick it into clearance, see how that does, or get rid of it if you want.

As for your pillows, you'll probably see their sales go up along with your 
wholesale products, because your customers will now have more than one good 
reason to visit your online store.

Stu Wiseman is a marketing consultant at Doba. Though often mistaken as a 
dropshipper (http://www.doba.com), Doba's role is actually as a software 
platform that allows retailers access to hundreds of wholesale suppliers 
(http://www.doba.com/supplier) offering millions of wholesale products.

Distributed by http://www.ContentCrooner.com
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