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Article Title:
How to Manage the Scary What-ifs of Publishing a Book

Article Description:
All aspiring authors look forward to publishing their 
book…until it actually goes to press. Then all these fears 
start showing up. What if no one likes the book? What if I 
never sell a copy? What if it comes from the printer riddled 
with errors? Tears, depression, horror—these are common 
reactions to such a profound moment in life, and even 
experienced authors feel queasy on publication day.

Additional Article Info:

Word Count: 647 (not including resource box)
Category: writing and speaking

Written By: Melinda Copp
Contact Email: [email protected]

This article is formatted to 65 characters per line.

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How to Manage the Scary What-ifs of Publishing a Book
© Copyright 2009 Melinda Copp

All aspiring authors look forward to publishing their 
book…until it actually goes to press. Then all these fears 
start showing up. What if no one likes the book? What if I 
never sell a copy? What if it comes from the printer riddled 
with errors? Tears, depression, horror—these are common 
reactions to such a profound moment in life, and even 
experienced authors feel queasy on publication day.

I’ve seen many of my clients in this situation, and all I can 
say is that it’s completely normal to question everything 
you’ve done when you’re on the verge of something so big. 
But you’ve worked really hard for this, and there’s no 
reason to let your fears stop you now.

Here are my best suggestions for dealing with some of the 
most common what-ifs new authors experience.

What if no one buys my book?

Of all the fears an author can have, this is the most 
unfounded. Why? Because books don’t sell themselves. You 
have to take action to get the word out about your book 
and make sales happen. Although you may lie awake at 
night thinking that your garage will stay packed with boxes 
of books for eternity, there are ways to move those copies 
into the hands of readers.

Make sure you have a solid marketing plan in place, with a 
few different ways to reach potential readers. And make 
sure you market your book consistently and regularly. Blog 
two or three times a week; send out your e-zine; book 
those speaking engagements. Do your best to get in front 
of as many readers as possible, and your books will sell.

What if I get a negative review?

Whether it’s a critic in Publishers Weekly or some 
anonymous reader on Amazon, negative reviews sting. But 
they happen to everyone, and you shouldn’t let them get to 
you. Think about it this way: negative reviews mean people 
are reading your book, and they care enough to voice their 
opinions. And not everyone bases their book buying 
decisions on reviews.

When a review upsets you, consider the reviewer. Are they 
the kind of critic who hates everything they read? What 
have they written about other books? And keep in mind 
that maybe the reader was just having a bad day and 
decided to take it out on you. See if you can solicit a few 
positive reviews from readers you trust (this works best on 
sites like Amazon where anyone and everyone can post). 
And if you’re sensitive, then just try to avoid reading 
reviews altogether.

What if I find a typo?

This is a tough one—we all want our books to be perfect. 
Unfortunately, mistakes and typos sometimes slip through, 
in both self-published and traditionally published books. I’ve 
found misspellings and typos in books that were 
undoubtedly read by four or five different professionals. It’s 
just one of those things that happens every once in a 
while.

All you can do is your best. Hire an editor and a 
proofreader. Read through the manuscript (before and after 
it’s been laid out by the interior designer). Ask anyone who 
owes you a favor to read it too. And if you’re really worried, 
consider printing a short run of the first edition, or 
publishing your book by print-on-demand at first, so you 
can catch any errors that may have slipped through the 
proofreading stage before investing in thousands of copies.

Managing the What-Ifs

Publishing a book is scary! It’s like sending your baby out 
into the world, and it always feels premature. But every big 
step toward success involves some risk. And as painful as it 
will feel at first, you just have to learn how to put the what-
ifs aside. Onward and upward!

----------------------------------------------------------------------------
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Melinda Copp helps aspiring self-help, business, and 
nonfiction authors write and publish books that establish 
expertise, attract clients and opportunities, and share their 
message in a compelling way. Visit 
http://www.writerssherpaprograms.com/writeabook.html 
for a free copy of her Jumpstart Your Book E-course.

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