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Article Title: Web Design - Top 5 Tips and Tricks to Improve Your Site
Author: Daljeet Sidhu
Category: Web Design, Internet Marketing, Internet
Word Count: 577
Keywords: Web site design, web design, web designer, web design service, web 
development, website development 
Author's Email Address: [email protected]
Article Source: http://www.distributeyourarticles.com
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Attractive web design is just the first step to successful web 
entrepreneurship. Marketing, accessibility on multiple browsers and search 
engine rankings can make or break your websites' reach. Here are some tips and 
tricks you can use to improve the overall effectiveness of your website and 
turn it into a highly profitable venture.

Permission-based Marketing

Get customers' permission to send e-mails and newsletters to them. Prefer 
double opt-ins, wherein customers subscribe to messages once on your website 
and then confirm their subscription through e-mail. Provide them with a clearly 
defined privacy policy and inform them about how often, daily, weekly or 
monthly, you will be sending messages to them. Do not forget to include opt-out 
messages in your emails to ensure compliance with the law. Offering discount 
coupons and vouchers give visitors additional incentives to sign-up. 

E-mail Marketing

Use HTML to give your emails a professional look. Use customizable templates to 
reduce your work effort. Alternatively, you can hire e-mail marketing services 
or even web designers to create interesting emails for you. Add a concise and 
appealing subject line to your emails and double check them for spelling and 
grammar mistakes.

To keep customers coming back to your site, make your emails attractive in 
appearance and content. Do not go overboard with lengthy messages. Just add 
short messages with interesting content. Add a 'tip of the week' or discount 
offer in your emails to ensure that subscribers read them instead of simply 
putting them in trash.

Design for Multiple Web Browsers

Your site should appeal to customers, irrespective of the web browser they use 
to access it. Make sure that your site works well in popular web browsers like 
Firefox and Internet Explorer. To make it work consistently across multiple 
browsers you may just have to tweak a bit for each browser.

Get Linked Up From Other Sites

Design a website that attracts other website owners to link up with you. 
Website links on relevant sites can significantly improve your rankings in 
organic search results. Get linked up to sites that offer products 
complementing your products. Send out emails to prospective link partners 
explaining reasons as to why they should add a link to your website on their 
sites. Always offer a link back in return. Once you have agreed to exchange 
links, promptly list the other website's link. Also, check if the other website 
has added a link to your site on their web pages.

Building links is a time-consuming and ongoing process, so do not lose your 
patience. While link exchange is a good start, you should aim to get other 
sites to link with you without having to exchange a link. This can be 
accomplished by writing interesting articles and publishing them in article 
directories across the net. You may also bookmark your web pages on dofollow 
social bookmarking sites to get SEO some juice. Remember to add a link to your 
site with desired anchor keywords.

Key Keywords

The right keywords and phrases are essential for the success of your search 
engine marketing campaign. Be creative and experiment with new search terms for 
maximum benefit. Ask family and friends to suggest keywords and phrases. You 
may also like to use the free Google keywords tool to get keyword ideas. 
Regularly monitor the effects of your chosen keywords and refine them for 
maximum effectiveness.

Use these tips and tricks to increase the appeal of your website, its search 
engine rankings and visibility. Implement them and get ready to reap the 
rewards of a successful web business.


D. Sidhu
http://www.tradeseam.com/smallbusiness/buying-guides/view-buying-guide/1168/Web+Site+Design+&+Development
http://www.tradeseam.com/smallbusiness/business-resources/get-free-quotes/1168/Web+Site+Design+&+Development
http://www.tradeseam.com/smallbusiness/leads/small-business-leads

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