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Article Title: Making a Great First Impression with an Elevator Speech
Author: Jack Kim
Category: Career, Business
Word Count: 866
Keywords: elevator speech, networking, microstatement, breaking the ice
Author's Email Address: [email protected]
Article Source: http://www.distributeyourarticles.com
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You walk into an elevator, you are the only one in it, then the gal/guy who 
lives 2 flights up (that you've wanted to meet) gets on. Quick, say something! 
You say, "Uh, hi, uh, my name is Jack, and uh, you live up stairs, uh..." Door 
opens, the gal/guy runs for her/his life. And you just want to take the walk of 
shame.

You are at a chamber of commerce networking event, across from you is the CEO 
of your "dream company." What do you do? What do you say?

Quick, there's the woman who you know can get you in for that interview. What 
do you do? What do you say?

So, what the heck is an elevator speech? Well, it's a quick 15 to 30 second 
introductory statement of yourself. Some call it an elevator speech, because if 
you ran into someone in an elevator, you do not have much time to get your 
point across. Obviously, you will use this micro statement in a whole lot of 
other places than in an elevator, but you get the point, right.

Fact is, whatever you call it, it is an important networking tool for marketing 
yourself, breaking the ice with people you meet or making a run for those 
opportunities before the others get to it. Think of it as a sound bite, a movie 
trailer for someone to remember you by, and intrigued enough to want to see the 
whole movie (you). So, the initial principle is a sound bite that is clear, 
concise, informative and engaging. Got all that. The goal is not to lay 
yourself bare on the first contact but, again, offer up a movie trailer of you.

Really, having a prepared elevator speech with you at all times, like a 
business card - another networking tool, is more about you than anything else. 
Having a well rehearsed, introductory statement that you can whip up on anyone 
is such a huge confidence builder. If you are in an elevator and that dream 
gal/guy walks in, wow, knowing what to say and to say it with confidence is 
huge. Here's the other thing, when you are actively in the job market, everyone 
- everyone - is 6 degrees away from your dream job. Having the speech, business 
card (see earlier article), ready is crucial.

So, as you prepare your elevator speech, you do need to consider a few things. 
First and foremost, it must sound effortless and natural. It has to sound 
conversational. Write a brief statement that you think works and then practice, 
practice, practice. You practice in front of the mirror, to your friends, to 
your mentor. Key is not so much to memorize it, as it is to know it. To know it 
backwards and sideways and forwards. It has to sound natural. The person 
listening has to say, this one is speaking to me!

As we talked about previously regarding business cards, your micro speech has 
to be memorable, and in this case, also sincere. Let this brief statement give 
your listener a peek-a-boo look into your personality. Write and rewrite, 
practice and refine. First time, your statement might be one or two minutes 
long. That is okay. Just practice, refine, practice, refine. What is verbose; 
what is not necessary; what really is not going to be important to the listener 
(maybe important to you, though), seek counsel.

When it is showtime, have confidence in what you have been practicing. 
Visualize confidence. Visualize getting a positive reaction to your micro 
statement. And if you get a little nervous or feel a few butterflies fluttering 
about in your gut, that is okay. That is probably normal. You are at a network 
event, everyone is probably feeling the same, but who is prepared. Visualize 
success.

Make eye contact. Smile. Extend that hand and shake with a "firm" grip. Speak 
slowly, stop for natural breaks in the conversation. And, by the way, if the 
conversation goes well, cut it short. Excuse yourself, set up time to get 
together later. Leave them wanting more, not you be desperate. And if the 
interest is not there, just excuse yourself politely and leave. Do not waste 
your time or theirs.

By the way, this works for cold calling. I will talk more about this in a later 
article, but by all means, this is a perfect time to use your elevator speech. 
Especially, if you have to leave a voicemail. Practice, come across natural. 
Why you are calling, how you would benefit him or her, how you are the solution 
to his or her problem and asking for a call back.

Lastly, your elevator or micro statement must end with a call to action. If you 
do not, then this whole exercise was for naught.

One other thing, every situation is different and you must have the wherewithal 
to adapt your speech to the circumstance you find yourself in. If you practice 
and refine and practice and refine, then this will not be a problem, as you 
will know what needs to be said backwards and forwards.

In short, having an elevator speech can only help improve your chances for 
getting that job you want. So, I urge to develop one now, if you have not 
already done so.



Although not a job getting guru, Jack's been around the block a couple of time. 
 So, come over and take a look at some of the strategies, tips and advice, a 
few laughs and a couple of words of wisdom that he's dispensing, plus his great 
list of resources at http://www.LandingOnYourFeet.com.
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