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Article Title:
Why NOW is the Best Time to Write Your Book

Article Description:
Today, for many self-employed professionals, the biggest priority 
on our list is getting clients and taking action to ensure our 
business stays successful for the long-term. For many, the past 
year or so has been a real struggle, and those who've survived 
the downturn don't want to do that again. If this sounds 
familiar, now is the ideal time to get your book done so it can 
work for your business as a long-term client attraction strategy.

Additional Article Info:

Word Count: 576 (not including resource box)
Category: writing and speaking

Written By: Melinda Copp
Contact Email: [email protected]

This article is formatted to 65 characters per line.

Article Autoresponder:


<----- Article Begins Here ----->

Why NOW is the Best Time to Write Your Book
© Copyright 2009 Melinda Copp

If you've been thinking about writing a book for a long time, 
then you're definitely not alone. It's one of those projects that 
can easily be put off so more immediate things can get done. I 
know I tend to put things off (especially big things) unless I 
have a compelling reason to do it now. 

For example, we've been talking about adding a garage onto 
our house since we moved in (years ago!). We never had a 
compelling reason to take on such a big project until we found 
out we were having another child. Then we knew we needed 
the extra space, and the garage became a priority. Now we 
have a garage!

A client of mine, another example, had put her book off for years 
until she found out one of her colleague/competitors was doing 
a book. Suddenly, she realized she'd be left behind if she didn't 
get hers done too. As silly as that may sound, it's a pretty 
compelling reason to stop thinking and start doing.

Today, for many self-employed professionals, the biggest priority 
on our list is getting clients and taking action to ensure our 
business stays successful for the long-term. For many, the past 
year or so has been a real struggle, and those who've survived 
the downturn don't want to do that again. If this sounds 
familiar, now is the ideal time to get your book done so it can 
work for your business as a long-term client attraction strategy.

Authors-all coaches, professionals, consultants, and speakers-
surveyed by RainToday for The Business Impact of Writing a 
Book reported that writing and publishing a book made a huge 
difference in their visibility, income, and business success. 

96 percent said having a book positively influenced their 
business; 
96 percent generated more clients; 
94 percent generated more leads; 
87 percent could charge higher fees; 
87 percent attracted a more desirable client base; 
And 76 percent closed more deals.

One respondent even said she'd never had a shortage of clients 
since writing and publishing her book. These statistics have 
been out for a year or so, but they're still amazing! Particularly 
when self-employed professionals, coaches, and consultants are 
looking for ways ensure long-term success for their business. 

A book has always been, and will always be, one of the most 
powerful marketing tools you can use to attract attention to 
yourself and your business. I tell people all the time, "Nothing 
says 'expert' like a book." It not only helps you get out there, 
but it also allows you to share your experiences and expertise 
with more people who really need your help.

So what can you do right now to make progress and get your 
book done? Start with one small thing. Pull out your calendar 
and schedule an hour of writing time. Take twenty minutes to 
brainstorm everything you want to cover in your book. Flip to a 
fresh page in your journal, let your imagination go, and free-
write your big vision for your book-including celebrity 
endorsements, national TV appearances, and raving book 
reviews. 

Do something that brings you one step closer to getting that 
book done--FINALLY! A book with your name on it is a marketing 
heavy-hitter. But if you never write it, your book won't ever work 
for you and your business. So get moving!

----------------------------------------------------------------------------------
-----
Melinda Copp helps aspiring self-help, business, and nonfiction 
authors write and publish compelling books to establish 
expertise, attract clients and opportunities, and that they're 
proud to share with the world. Visit 
http://www.writerssherpaprograms.com/writeabook.html for a 
free copy of her Jumpstart Your Book E-course.

<----- Article Ends Here ----->



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