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Article Title:
It's More Than JUST a Book

Article Description:
When you think about writing your book, what's your 
motivation? These are questions I ask people all the time, and 
for many of them, the responses are pretty similar. "It will 
help me grow my business," or, "It will establish my 
expertise," or, "It will help me reach new audiences of 
potential clients." But underneath these reasons, deeper 
inside, is a much more powerful and personal motivation for 
writing a book.

Additional Article Info:

Word Count: 649 (not including resource box)
Category: writing and speaking

Written By: Melinda Copp
Contact Email: [email protected]

This article is formatted to 65 characters per line.

Article Autoresponder:


<----- Article Begins Here ----->

It's More Than JUST a Book
© Copyright 2009 Melinda Copp

When you think about writing your book, what's your 
motivation? What's compelling you to do it? Why is it 
important to you? These are questions I ask people all the 
time, and for many of them, the responses are pretty similar. 
They usually start with something like, "It will help me grow 
my business," or, "It will establish my expertise," or, "It will 
help me reach new audiences of potential clients."

These are all by-product benefits of writing a book, and after 
working closely with numerous aspiring authors, I've come to 
realize these reasons are like layer one. These are the safe 
reasons because we all want to make more money. We all 
want that, and so it's okay to share. These reasons allow us 
to confidently tell ourselves, "It's just a book." Because we all 
want to take our business and professional lives to that next 
level of success, right? That's just smart.

But underneath these reasons, deeper inside, is a much more 
powerful and personal motivation for writing a book. This 
reason makes the book more than just a book. And it makes 
writing the book and putting it out there for the world to see 
much riskier. 

So what is it? Your story. 

What is REALLY compelling you to write a book? If you're like 
my clients, you've experienced something that you believe is 
worth sharing. Whether it's about overcoming a problem, 
finding your passion, recovering from something in your past, 
or whatever path led you to where you are today-you know 
that if people hear your story, their lives will be better. They 
will understand what you now see so clearly, only they won't 
have to suffer the way you did to figure it all out. They won't 
feel alone. They won't have to struggle. And they will be able 
to use your success to make their lives better. 

When I'm talking to a client or any other aspiring author--and 
we get past those safe, first layer reasons for writing a book--
they often share with me that if they can help just one person 
with their book, then the whole thing is worth it. They want to 
get their story out, and that's why the book is so important to 
them.

But, looking at this deeper motivation ups the stakes 
significantly. Why? Because it's not JUST a book anymore. It's 
not just a way to build your business and make more money. 
It's your story--an extension of yourself that you are sending 
into the world with the hopes that other people will find it as 
meaningful as you do. And that's so much riskier! It means 
putting a piece of yourself on the line. Now writing a book 
doesn't seem so easy, and this is where many would-be 
authors get stuck. 

You have all these ideas inside your head and all these 
connections that feel so strong. And writing about these 
experiences may feel easy--almost like the material is just 
pouring out of you. But when it comes out, it's in pieces. It 
doesn't connect the way you want it to in your mind. And so 
you become frustrated and confused and uncertain about 
everything you know in your heart to be true. 

When your book is more than just a book, more than just a 
way to grow your business, and more than just a way to 
establish expertise, everything becomes more complicated 
and hard to figure out. But it doesn't have to be. The key is to 
think about your story in a way that makes it applicable and 
powerful to others. Once you figure that out, it's easy to see 
how all the pieces fit together, and the book practically writes 
itself.

-------------------------------------------------------------------------------
--------
Melinda Copp helps aspiring self-help, business, and 
nonfiction authors helps aspiring nonfiction, business, and 
self-help authors get clear on their story and book idea, and 
figure out how to put it all together so their ideal readers love 
it. Visit 
http://www.writerssherpaprograms.com/writeabook.html for a 
free copy of her "Jumpstart Your Book E-course!" and get your 
book started now.

<----- Article Ends Here ----->



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