Daljeet Sidhu offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - DistributeYourArticles (www.DistributeYourArticles.com) has distributed this article on behalf of the author. DistributeYourArticles does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: Outsource Telemarketing or Build Expertise In-House? Author: Daljeet Sidhu Category: Lead Generation, Small Business, Telesales Word Count: 585 Keywords: telemarketing,telesales,telemarketing call center,outsource telemarketing,outsource telesales,telemarketing service Author's Email Address: [email protected] Article Source: http://www.distributeyourarticles.com ------------------ ARTICLE START ------------------
Telemarketing is one of the most powerful tools in the hands of business executives. Selecting the most productive method in taking it from preparation to implementation is vital to its success. Telesales improves visibility of a brand and has a very positive impact on the growth of new businesses in particular. It also helps garner sales and supports market studies that gather data to help businesses improve customers' experience and relationship with them. Businesses can maximize on telemarketing by eliminating related burdens that take away from its overall performance. Management has to look at the advantages and disadvantages of an in-house telemarketing division versus outsourcing to a third party service provider. Studies indicate that contracting out telesales is cheaper and more efficient than the effort of developing expertise within the business. Internal or outsourced telemarketing - what works? Every business that is looking to add a new function to its business is faced with the alternative of developing skills in-house or outsourcing. When it comes to telemarketing, the answer can be gleaned from this question - Will it help you achieve your business goals by bolstering your core competencies or not? If yes, you should build an internal team. For all other reasons, outsourcing is the way to go. Starting a telemarketing service should not be undertaken lightly. It demands time and money, employing and training staff, installing equipment, and keeping current with laws and news. Instead of spending money, time and effort on areas that are not part of your core business goals you can use a ready-made solution from external telesales companies. They can deliver results as well as in-house services (or better) and promise early ROI. Telemarketing services - outsourcing speeds up growth Telemarketing services can turbo charge the growth of businesses and the adoption of their goods and services by: * Slashing the time to market: The time to market is a critical aspect in taking advantage of up-and-coming market opportunities. Be it a new business or product, outsourced telemarketing services gets the message to prospects without incurring the delays due to hiring and preparing personnel. Lowering time to market means additional sales and more customers for the business. * Flexible staffing to meet demand: A lot of businesses see fluctuations in product orders and demand. Instead of constantly having to increasing and cutting down in-house telesales staff to meet requirements, you can contract out telemarketing services. As external services cater to more than one customer, surplus staff is assigned to other projects till needed again. * Allowing management to focus on core business goals: Product launches involve issues that need management's immediate consideration. With outsourced services taking care of the sales, management is free to troubleshoot issues without distractions. * Providing know-how and hardware support: Outsourced telemarketing services are specialized organizations. They recruit skilled staff and use modern technology and tools to produce results for your business. Leveraging their resources is a cheaper alternative to taking on the expenses of acquiring tools and training employees on procedures and skills. * Maximizing ROI: With outsourced telemarketing services, businesses can keep a cap on fixed expenses and maximize return on investment. * Limiting legal liability: The telemarketing business is governed by state and federal rules that are frequently updated and vary by state. Service companies keep personnel abreast with applicable changes in rules and save your business from possible legal hassles. For an in-house service, this is a difficult job that not only takes away from a workers' billable time but is also unrelated to the core competencies of the business. Outsourcing or in-house development is a difficult decision that confronts business executives many times for numerous reasons - cost cutting, rapid business growth, expansion, etc. In the case of telemarketing, outsourcing clearly has great benefits. http://www.tradeseam.com/smallbusiness/buying-guides/view-buying-guide/1173/Telemarketing http://www.tradeseam.com/smallbusiness/business-resources/get-free-quotes/1173/Telemarketing http://www.tradeseam.com/smallbusiness/leads/small-business-leads/1173/Telemarketing ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
