Daljeet Sidhu offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - DistributeYourArticles (www.DistributeYourArticles.com) has distributed this article on behalf of the author. DistributeYourArticles does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: What Can Make Telemarketing a Success Again? Author: Daljeet Sidhu Category: Telesales, Small Business, Lead Generation Word Count: 560 Keywords: telemarketing,telemarketer,telemarketing call center,telesales,telemarketing outsourcing,telesales outsourcing,telemarketing services Author's Email Address: [email protected] Article Source: http://www.distributeyourarticles.com ------------------ ARTICLE START ------------------
Telemarketing has received flak in recent years, making a lot of businesspersons believe that telemarketing calls are ineffective. However, the fact is that telemarketing calls not only work but work well, but only if they are considered and structured sensibly. Marketing campaigns are successful only when they promise some value to a client. And that's what telemarketing should be geared towards too. The current generation is bombarded with advertisements and marketing materials since the day they were born. They are hardheaded and smart enough to not be bowled over by sales pitches. They want real value in offers and this is where superior telemarketing services stand apart. Every call made to a customer has a specific point and is designed to corroborate the proposal through various means. Improving telemarketing quality is necessary to its longevity Telemarketing is often perceived as an interruptive and unprincipled means of marketing. Latest industry statistics from US and Canada are a clear evidence that telemarketing is losing its effectiveness. Lengthening Do-Not-Call lists verify the growing cynicism towards telemarketing calls. The number of Do-Not-Call registered users has crossed 2 million in the state of Wisconsin alone, and almost half of it are mobile phone numbers. The nationwide Do-Not-Call list has more than 180 million registered numbers. In recent news, the Federal Trade Commission (FTC) has shut down a telemarketing operation run by an East Pittsburgh firm and ordered almost $5 million as compensation to consumers. Talbots Inc. and its California marketing partner have settled to pay a compensation of $161,000 to resolve allegations that they infringed federal telemarketing rules related to 3.4 million robocalls (automated sale pitches) made to consumers last year. The steep rise in telemarketing calls targeting recession hit consumers and robocalls violating federal telemarketing laws in 2009 prompted the FTC to tighten restrictions on the practice. Outline the objectives of telemarketing The reason why countless telemarketing services haven't made it is because of the stress on numbers. Statistical objectives have become such a critical part of performance assessment that the consumer's interests become less important. Calls are started without a strategic objective in mind; a sale pitch is made way too early; there is no documentation to substantiate the offer; and follow through is inefficient. If telemarketing service providers are to survive in the marketing industry, elementary changes are required. Telemarketing conversion rates can be improved by: * Understanding the goal of a call: Service providers should develop a work outline for its telemarketing staff by defining an objective for each call - setting a meeting with decision makers, evaluating the consumer's requirements, requesting permission to send a quote, etc. * Not selling in the first call: The initial telemarketing call should only familiarize the customer with your brand name and build trust by giving attention to their needs instead of your products. Rushing into a sales pitch raises suspicion and restricts further communication. * Keeping online and printed information ready: If the customer asks for further information, you should take that as a positive indication. Provide a web address or send a brochure through email or post. * Following up on time: Timely follow up proves your seriousness to the consumer, and helps you to convince the customer better. If customers get pertinent telemarketing calls that offer real benefits, they will not want to join Do-Not-Call lists. Telemarketing services can regain trust by taking the focus away from statistics and towards customer service. Daljeet Sidhu http://www.tradeseam.com/smallbusiness/buying-guides/view-buying-guide/1173/Telemarketing http://www.tradeseam.com/smallbusiness/business-resources/get-free-quotes/1173/Telemarketing http://www.tradeseam.com/smallbusiness/leads/small-business-leads ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
