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Article Title: Some Absolutely Nots for Search Engine Optimization
Author: Matthias Zeitler
Category: E-Commerce, Search Engine Optimization, E-Business
Word Count: 498
Keywords: Spain ,SEO,Search Engines,Search Marketing,SEM,PPC,Pay per 
click,Search Engine Marketing,Search Engine Optimization, Spanish
Author's Email Address: [email protected]
Article Source: http://www.distributeyourarticles.com
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Search engine optimization helps the search engines like Google, Yahoo, Bing, 
etc to direct visitors to your business site when the visitors make a search 
that relates to the information present on your website. Whether you are a 
business owner or an online marketing professional, search engine optimization 
or SEO is something that must not overlook if you want to see success through 
your promotions.

However, there are a number of points that professionals fail to recognize that 
can create more problems than help you with SEO and marketing. Let us look at 
some of the practices that should be avoided with regards to this to see much 
better results with your internet marketing campaigns.

Not Considering SEO as Important

Till date, there are a number of webmasters and internet marketers who don't 
consider search engine optimization as important for their success. However, 
this is absolutely wrong if you understand the competition this market has to 
offer you with. First of all, no matter how efficient and professional a 
business website is, you will not be able to see anything positive come out of 
it till you have visitors on it.

Due to the huge competition in the market, there are hundreds of businesses in 
any particular area of operations and products. Therefore, there are hundreds 
of sites that are likely to be on the internet as well. Unless you get the 
search engines to work on your side and give your site the preference over the 
other sites, there is very little chance of your site seeing enough visitors!

The Issue with Keywords

SEO is much related to the keywords and key phrases that people are likely to 
use to search for information online using the search engines. This requires 
SEO professionals to come up with the relevant keywords and phrases that 
visitors would use to get to something related to their business. The problem 
is sometimes the research is not effective enough, and the keywords selected 
don't match the information on the site.

At other times, too many keywords are used on a single page, which a search 
engine would consider to be "keyword spamming". This may make the search 
engines avoid considering the site altogether, which is quite harmful for your 
online campaigns. Therefore, if you are using keywords, maintain the right 
keyword density to see the best response from the search engines.

Too Many Links

Some webmasters believe that the more links that they can place on their site, 
the better are the chances of seeing the popularity of their site rise. 
However, if the search engines find that a web page or a site has too many 
links, they may consider it as link spamming, which is also something that can 
make the search engines consider not dealing with your site.

Some of the other factors to avoid are hidden texts, linking to "bad 
neighborhood sites", etc. Make sure you avoid the above mentioned points so 
that you can employ search engine optimization in the best possible way towards 
marketing and promotions online.

MarkTheGlobe is a specialized Global SEO agency that offers German SEO, French 
SEO and Spanish SEO services and packages.
http://www.marktheglobe.com/
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