On Sat, Oct 4, 2008 at 3:42 PM, Edward Cherlin <[EMAIL PROTECTED]> wrote: > Update: Some of the computer press has picked up the story. > > But we could be all over the Mainstream Media, including having > Nicholas, Walter, Alan and others on all the talk shows. If they are > willing. Are any of you? This is the one time of year when ordering > something you can't get is a positive. We should aim for something > ridiculous, like a million units. (Although we shouldn't say that to > the media in so many words.) And then we should provide daily tracking > of order numbers and of production lead times, to encourage yet more > people to order as early as possible. > > We should be playing up the connection with the 40th anniversary of > the Dynabook idea, and of Doug Engelbart's Mother of All Demos. I have > been in contact with him and his people, and I know that they are keen > on that. We should be doing T-shirts, mugs, stickers, replica mice, > and all the rest of the merchandising, and getting several books > published. Why anybody at OLPC would want to waste the best marketing > time in the year is utterly beyond me. > > If you don't think my opinion counts, ask Amazon. >
I agree with Ed Cherlin in that if G1G1v2 begins in 5 weeks, now is the time to get the campaign going. Five weeks isn't a lot of time. What I'd look for in the efforts this year is something a bit more orchestrated. Materials (posters, cards, stickers, shirts, etc) all coming across with a consistency in branding, image, look-n-feel, etc. If we do merchandise from somebody like Cafepress, we don't have to get into the business of printing, cutting etc. I cannot setup shop at Cafepress because the logos involved aren't my copyright, but if someone from OLPC initiates, I'd be glad to help. Sameer -- Dr. Sameer Verma, Ph.D. Associate Professor of Information Systems San Francisco State University San Francisco CA 94132 USA http://verma.sfsu.edu/ http://opensource.sfsu.edu/ > On Mon, Sep 29, 2008 at 4:50 PM, Edward Cherlin <[EMAIL PROTECTED]> wrote: >> This is the first time I have heard that G1G1 will start up again on >> Nov 17. As far as I can tell, nobody in the outside world has picked >> up on this yet. >> >> Is this a leak? Is it true? Has there been any outside announcement? >> Since it doesn't show up in Internet news searches, I am certain that >> there was no press release. Should I Slashdot this? >> >> This is a Hell of a way to run a global non-profit. We have one of the >> world's biggest brands, and we do nothing with it. We could be The >> Must-Have Gift for this Holiday season without any advertising >> expense, if we would just let the media have the story. Even with the >> manufacturing delays that we can predict. That's one of the draws for >> the Must-Have Gift of the year. Cabbage Patch died the moment you >> could get one off the shelf. >> >> There is a great deal more I could say about this and other management >> issues, but this is not the place for it. If you want to hear any of >> it, you know where to find me. >> >> But!! I have a better idea. Who wants to fork the PR program, and help >> write an Open Source press release? We'll have to reverse engineer >> most of the content, but I have confidence in our community's >> abilities. >> >> On Mon, Sep 29, 2008 at 2:45 PM, Jim Gettys <[EMAIL PROTECTED]> wrote: >>> Community News >>> A weekly update of One Laptop per Child September 29, 2008 >> >>> Our appearance outside the Marriott attracted a lot of people to out >>> tables; some of them were as far as from Finland; many of them knew >>> about "those laptops for children" and were asking about the ways to >>> acquire the laptops (we even got questions: are you selling the >>> machines?). So, in addition to conducting our scheduled testing, we also >>> served as "unofficial" OLPC marketing representatives, steering people >> >>> to the Nov 17 opening of the G1G1 event through amazon.com. The time we >> >>> were outside wasn't even the peak lunch time for people to fill that >>> square; just imagine the level of attention, if we were there at the >>> lunch time! >> >> -- >> Don't panic.--HHGTTG, Douglas Adams >> fivethirtyeight.com, 3bluedudes.com Obama still moving ahead in EC! >> http://www.obamapedia.org/ Join us! >> http://wiki.sugarlabs.org/go/User:Mokurai For the children >> > > > > -- > Don't panic.--HHGTTG, Douglas Adams > fivethirtyeight.com, 3bluedudes.com Obama still moving ahead in EC! > http://www.obamapedia.org/ Join us! > http://wiki.sugarlabs.org/go/User:Mokurai For the children > _______________________________________________ > Olpc-open mailing list > [EMAIL PROTECTED] > http://lists.laptop.org/listinfo/olpc-open > _______________________________________________ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep