On Tue, Nov 25, 2008 at 7:26 AM, Greg Dekoenigsberg <[EMAIL PROTECTED]> wrote:
> > Hello all. Reposting my blog entry from the other day. If you care about > marketing, please read it, and then respond to my Request For Meeting, > below. :) > > === > > In their excellent book The Starfish and the Spider, Ori Brafman and Rod > Beckstrom make the compelling case that, in large decentralized > organizations, the values *are* the organization. Which means that, if you > are looking to build a large decentralized organization, you must take > great care to articulate these values clearly. You must know what you're > about, and know it so well that you can communicate it with utter clarity > to anyone you ever meet. > > This elevator pitch is therefore the first, and most important, task of > the Sugar Labs Marketing Team. We've got a lot of ideas for this message. > We had a design thinking session Friday morning, in which it became clear > that two messages resonate most strongly about Sugar: the Collaboration > message (which I interpret to mean "having kids use computers to > collaborate easily by default is a great thing"), and the Community > message (which I interpret to mean "anyone can help make Sugar happen, > which is a great thing"). hi greg, Collaboration plus Community, as explained here, strikes me as necessary but not sufficient, too harmonious and lacking the spirit of creative destruction It reminds me a bit of web2.0 marketing which has had a little success but has also been critiqued along the lines that connected community leaves a lot of important questions unanswered and possibly obscures the questions Some things being left out here are: Constructionism - it's hard to be clear about it but is that a good reason to leave it out, I thought people here might be critical of marketing that oversimplified and lost meaning in the process Linux - MS has peaked and the long decline has started, a strong case can be made that the youth need linux for their future Ultra mobile computers plus Sugar - this liberates computers from restrictive computer labs and creates the possibility of a leap in learning through immersion - computer labs are one of the big things holding back development Were these issues discussed as part of the session mentioned above? I know that the work of "figuring out messaging" may seem dull. But it's > important work, because it is the basis of all other work: positioning to > partners, teachers, developers, volunteers of all kinds. For instance: > there are now laws in the EU that mandate students to prevent portfolios > to demonstrate progress. Not test scores -- portfolios. Similar > legislation will soon be proposed to the US Congress. As it happens, > Sugar's Journal functionality would be an ideal base for building digital > portfolios -- better than any other base, anywhere, ever. We may have one > chance to talk to a congressman in order to get Sugar funded... and it > could be anybody in the Sugar community making that pitch. We need to make > sure that pitch is right. > > If you want to help us, you can start by joining the conversation. We can > certainly use the help, especially if you are a teacher or a school > administrator. In an effort like this, every person counts. > > === > > So now it's time to figure out when the Marketing Team meets. > > Who's on the marketing team? Absolutely anybody who cares about the Sugar > story and how best to tell it. > > When shall we meet? I would like to propose: > > EVERY TUESDAY ON IRC AT 1600 UTC. > > For your local time: > > > http://www.timeanddate.com/worldclock/fixedtime.html?month=11&day=25&year=2008&hour=16&min=0&sec=0&p1=0 > > Since most of our contributors are in North America, South America and > Europe, I'm shooting for meeting times that will mostly work for those > folks. It is perilously difficult to find a time that works for > everybody. That's the nature of global meetings. Adelaide, Australia Wed 2:30 am, not good for me since working Thursday mornings I could make it to IRC I think for monday 1600 or friday 1600 - haven't used IRC before but its on my list > If I get enough +1s, I will select this meeting time as a weekly meeting > time, and we will hold our first meeting on Tuesday, December 2nd. Feel > free to submit alternate proposals for times. > > --g > _______________________________________________ > IAEP -- It's An Education Project (not a laptop project!) > [email protected] > http://lists.sugarlabs.org/listinfo/iaep >
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