Strategy and taglines >From a friend of Walter Bender. I was just wondering if you all have something to say to the marketing side that is discussing how to describe and position ourselves.
Here are some thoughts for you all to take shots at, if you have any interest as well as your own suggestions on strategy and taglines for the purpose of discussion, direction and decision, so we can all be on the same page and singing the same song in moving forward My thinking are based on my understanding of a few relevant comments from conversations with Walter Bender, as follows: 1. Sugar is multipurpose. It is a culture as well as a technology. With Sugar one can learn with and from others. 2. Sugar puts an emphasis on learning through doing and puts no upper bound to the learning. (Note: This is the part where free and open-source software comes in.) 3. Traditional approaches can be subsumed by Sugar. Additionally on top of traditional approaches, Sugar offers both enhancements and altogether new features to get the most from available content regardless of the sources. Some new value add-ons are: a) The built-in Journal as a place where learner and reflect, and a place where teachers/parents/mentors can assess progress; and b) The collaboration model for useful sharing (for example, teacher assigning a book to read for homework), as well as new forms of collaboration such as peer editing. Suggested Strategy Concept What Home Depot and Lowe’s are to homeowners and contractors we will be to learners, parents, teachers and community leaders. We will be a place for easy access to affordable, useful and usable educational resources so that users can improve and expand on the levels of knowledge that will help them achieve their lifelong wants and needs. Just as both homeowners and professionals use Home Deport and Lowe’s services to build, improve and maintain their dream homes, both students and teachers will use and benefit from our services for lifelong learning. Suggested Taglines New! User controlled educational architecture and resources New! User controlled engine for learning and literacy Look forward to comments and other suggestions especially in regard to strategy. Dennis Wong <[email protected]> ************** A Good Credit Score is 700 or Above. See yours in just 2 easy steps! (http://pr.atwola.com/promoclk/100000075x1215855013x1201028747/aol?redir=http://www.freecreditreport.com/pm/default.aspx?sc=668072%26hmpgID=62%26bcd=De cemailfooterNO62)
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