When trying to sell something (or give something away that people aren't 
familiar with) the simpler the story you have to tell the better.  If I 
was telling this story I'd have the first reference to SoaS in and press 
release or whatever be:

"Sugar on a Stick from Sugar Labs"

After the first reference you can call it Sugar on a Stick or SoaS.  
Don't mention Fedora, or Linux, or Open Source, or Free Software or give 
it a cute code name, or mention that there are other ways of getting 
Sugar on a Stick.  The kids will learn about all these things in time, 
but first we have to sell it to their parents and their teachers.  What 
we consider freedom they consider being disorganized.

James Simmons


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