An excellent article indeed. When a journalist contacts us, it's important to respond immediately if not sooner; most have a deadline within several hours at most. Our press phone number has not rung often, but several of the most widely picked up articles were written by journalists who reached us through it and published the same day.
Perhaps the panel at the conference discussed press mailings, which the article did not; directly informing influencers who have expressed interest in the past is an extremely effective way to promote a project. A subject not mentioned is how to limit negative coverage / do damage control, which PR firms do every day of the week for corporate clients and which is part of the toolbox when getting the message out. Of course, this is only possible by monitoring news aggregators and key sites. thanks Sean On Tue, Sep 1, 2009 at 6:04 PM, David Farning<[email protected]> wrote: > An interesting article on PR for open source projects. > > http://www.linuxjournal.com/content/how-land-spot-spotlight-part-i > > Much of it reinforces Sean's points. A good read for all of us. > > david > _______________________________________________ > IAEP -- It's An Education Project (not a laptop project!) > [email protected] > http://lists.sugarlabs.org/listinfo/iaep > _______________________________________________ IAEP -- It's An Education Project (not a laptop project!) [email protected] http://lists.sugarlabs.org/listinfo/iaep
