Hi Sean Sincerel I'm sorry to hear that.
Please do share with us the old marketing strategy, I am keen to see it :) Cheers Dave On Jun 23, 2016 7:21 AM, "Sean DALY" <sdaly...@gmail.com> wrote: > OK Dave, you're the new Marketing Coordinator! > > Perhaps it's best that I bow out and become just an interested observer. I > just don't have the time to explain marketing fundamentals and also develop > strategy and execution. > > thanks & good luck > > Sean > > > On Thu, Jun 23, 2016 at 6:41 AM, Dave Crossland <d...@lab6.com> wrote: > >> Hi Sean >> >> On 22 June 2016 at 15:37, Sean DALY <sdaly...@gmail.com> wrote: >> > >> > We agree on using Google AdWords, but no work has been done on >> communication >> > strategy, and although I am thrilled there is interest in marketing, I >> am >> > also very concerned that more emphasis seems to be on the media rather >> than >> > the message, and my requests that this be worked on before starting >> > campaigns aren't leading anywhere. >> >> Where you've requested this be worked on, Samson has got back to you >> with a proposal document, and there have been comments from members. >> >> If you want to lead the marketing effort, I think its incumbent upon >> you to either ask Samson to go over the feedback he got and use it to >> improve his proposal document and share a new version, if that is the >> next step you think he should take; or, to draft your own document >> that lays out the strategy that you think we ought to be working on >> together, and solicit comments on it. >> >> Do you see alternative actions to take to lead this somewhere? I'm >> eager to hear them :) >> >> If you agree those 2 paths forward would be good, please take one. >> >> > It's true that I am more interested in marketing to teachers than >> recruiting >> > FLOSS developers, but with social media it's more important than ever to >> > have an integrated plan. >> >> If you want an integrated plan, please work with Samson and myself and >> all other members to create one :) >> >> I am also waiting for a reply to my email asking you to provide links >> to the plans written in the past. >> >> > Dave, if this doesn't make sense to you, you can coordinate marketing >> from >> > now on, I'm not sure I have the energy to repeat myself over and over. >> I can >> > only say I know what works and what doesn't, and randomness in marketing >> > doesn't. >> >> I don't think Samson and I are opposed to following your lead. >> >> If you think our approach is 'random,' then please do work on a >> structured approach with us. >> >> Rather, I think what Samson and I are opposed to is inaction; you said >> on the call the other day - >> https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1 - that you >> have been "mystified" for the last 2-3 years on how to market Sugar, >> that in the early days you developed a good strategy - which I am yet >> to read - but a crisis developed in how to get tasks that you think >> needed to be done to become completed within a volunteer community. >> You didn't do them yourself, and no one did them, and so the marketing >> aspects of Sugar have dried up. >> >> Well, here is me and Samson eager to volunteer and get things going. >> >> If you want to "assign" tasks to us, we might say that we don't take >> orders. Sure. But if you want to work with us to list all the possible >> tasks, and to prioritise them, and then to do these tasks yourself and >> ask us to join you in doing them, then I expect we will be happy to >> join you. >> >> Samson, do you agree? >> > >
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