Ed Gould wrote:
Microsoft Launches $500 Million Ad Blitz to Target IBM Customers E-Commerce Times Fri, 17 Mar 2006 10:15 AM PST Microsoft has launched a US$500 million marketing campaign aimed at using its new products, including Windows Vista and Office 2007, to wrest enterprise customers away from rival IBM. Microsoft said Vista and the new version of Office will enable desktop computers to become control stations for hard-working enterprise applications.
But the key feature of the campaign is tagging MS products as "people-ready". A much better ad for capturing the hearts and minds of IT staff and managers than the silly IBM campaign with the boxing gloves on. Promoting itself as, basically, user friendly (which we all know the flaws there; but we have to be careful we don't recognize the improvements MS has made in this area, and how far z/OS has to come) is a sound strategy. Whether it's the right technology for a given job or not, MS will be looked at in a slightly different light as a result of this campaign. Anyone who thinks advertising is irrelevant had better pay attention. Kind regards, -Steve Comstock ---------------------------------------------------------------------- For IBM-MAIN subscribe / signoff / archive access instructions, send email to [EMAIL PROTECTED] with the message: GET IBM-MAIN INFO Search the archives at http://bama.ua.edu/archives/ibm-main.html
