Acutally financial query might use this architecture, except that the 
significant difference between this workload and "typical commercial" 
workloads -- they do no updates.  Therefore no data integrity issues.

Even a bankcard authorization requires the recording in a reliable way of 
the details of the query.  And if the transaction completes, the further 
recording of the details attendant to the completion.

Another bonus Google has is that they say they write all their own 
software.  If that includes a modifed or proprietary opsys, no need to 
wory about virues, etc.

Reminds me of the tradeoffs that used to tilt the balance between 
off-the-shelf electronics and ASICs.

There is a subtext here.  If their business is so unique, new entrants 
have a significant barrier to entry.  New entrants will either have a 
significant upfront development cost prior to initiation of the revenue 
stream or will have to develop on off-the-shelf hardware/software and 
migrate to specialization.

What I would like to see is the paper where Google talks about how to beat 
the "garbage-in/garbage-out" syndrome that generates a million hits on a 
query, most of which are commercial sites, most of which are porn sites.

IBM Mainframe Discussion List <[email protected]> wrote on 06/01/2006 
11:36:43 AM:

> > It appears that Google architecture is the antithesis of conventional
> > mainframe application achitecture in all aspects.

> > http://labs.google.com/papers/googlecluster-ieee.pdf

> Yup. That's what I've been telling you guys for the last couple of
> years. There are other approaches out there that are becoming pretty
> successful. I would not want to build a banking application that way,
> but for "drive-by" browsing where the integrity/reproducibility of the
> results isn't so important, theirs is the way to go.


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