When I worked for Amdahl in the 1980s, the salesmen made great use of the "Computer Users Yearbook". Not sure if this was a UK only phenomenon, but I think it was compiled by the publisher sending questionnaires to most UK companies of any size. People seemed happy to answer questions in those days.
Nigel On 11/7/06 01:33, "Kevin Keyes" <[EMAIL PROTECTED]> wrote: > Charles Mills wrote: > >>> marketing pukes >>> >>> >> >> Excuse me? >> >> >> >>> wondered how they found all that information >>> >>> >> >> A number of companies develop or once developed directories of sites by >> hardware type (AS/400, Univac, S/390, DEC, whatever). If you started with a >> mailing list for an enterprise software type magazine and had the budget to >> call every unique shop represented, you could do a pretty good job >> (especially back in the days when people actually answered their >> telephones). Once you have the list, it is a somewhat simpler task to >> maintain it. >> >> Such a list could be sold to the marketing, um, people - that revenue might >> justify the expense involved. >> >> I'm a techie at heart but I used to own a software company. Without sales >> people, there would have been no sales, and no jobs for programmers. >> Marketing is more than sales. Part of marketing's job is to make sure that >> the techies are building what the customers want - not an entirely bad >> thing. >> >> Charles >> >> > Now you have done it Charles. I have been marketing and selling IBM > mainframe software since starting up in 1980. There are > some ego's here that can't handle this logic. > > IBM does not publish customer lists for obvious reasons. As I am sure > you know, there are some good alternatives that can be purchased > and each can be broken down by names, companies, sites, processors, > etc., for both vert. and horizontal marketing opportunities. > > Harte-Hanks directly comes to mind but I get packages monthly with other > companies providing the same service. > > You logic above however will get you some flames due to many that have never > seen both ends of the gun. > > Goods luck. (E)JES me off-line what you are specifically looking for, I have > been around a long time and have a pretty good handle on it. ---------------------------------------------------------------------- For IBM-MAIN subscribe / signoff / archive access instructions, send email to [EMAIL PROTECTED] with the message: GET IBM-MAIN INFO Search the archives at http://bama.ua.edu/archives/ibm-main.html
