The following message is a courtesy copy of an article
that has been posted to bit.listserv.ibm-main,alt.folklore.computers as well.

[EMAIL PROTECTED] (Tom Marchant) writes:
> Amdahl was successful in the high end market because it developed
> processors using high speed Emitter-Coupled Logic.  Dr. Amdahl had
> approached upper management at IBM before he left IBM and tried to
> convince them to produce such a computer.  IBM said that it wouldn't
> be profitable.
>
> Part of the reason they thought it wouldn't be profitable was that in
> order to place it on the (liner) price/performance curve, IBM would
> have to charge about $10 million for the machine, and at that price
> there would not be enough buyers to offset the development cost.
> Dr. Amdahl pointed out that they could make a nice profit at a
> $4 million price point.  IBM was not about to price a high end
> processor so inexpensively.

re:
http://www.garlic.com/~lynn/2007g.html#55 IBM to the PCM market(the sky is 
falling!!!the sky is falling!!)

my observation was competitive offerings/response ... as opposed to what
specifically it was that Amdahl was shipping (or why he might have
decided leave).

The corporation had taken a side-track into the FS project
http://www.garlic.com/~lynn/subtopic.html#futuresys

which diverted/curtailed a lot of stuff in the 370 product pipeline.

part of the reference was to talk Amdahl gave in the early 70s at MIT
... some number of us from the science center
http://www.garlic.com/~lynn/subtopic.html#545tech

were in the back of the hall ... but didn't say anything ... in any case
... he was asked a number of questions about how he got backing for his
company. He mentioned that there was already a few hundred billion
dollars in (customer) application 360/370 software ... and even if IBM
were to completely walk away from 370 (which might be considered a
veiled reference to future system project), there was enuf customer
application 360/370 software to keep him in business thru the end of the
century.

so some of the other part of the business/competitive reference ... i.e.
http://www.garlic.com/~lynn/2007g.html#17 The Perfect Computer - 36 bits?
http://www.garlic.com/~lynn/2007g.html#23 The Perfect Computer - 36 bits?
http://www.garlic.com/~lynn/2007g.html#29 The Perfect Computer - 36 bits?

when FS was killed, there was something of a mad rush to get stuff back
into the 370 product pipeline. The standard product cycle was 7-8 yrs
... and so the "next generation" stuff (i.e. "811" or 370-XA) wasn't
going to be out before the early 80s.

So how to revitalize the 370 product line in much fewer yrs ... quickly
getting stuff back into development (in parallel with the work going on
to produce 370-xa ... in effect two parallel efforts going on at the
same time).

The answer was the 303x product line. 

The 370/158 had microengine that ran both 370 emulation code as well as
"integrated channel" microcode.  The took the 158 microengine with the
integrated channel microcode (and w/o the 370 microcode) and called it a
"channel director". They then took the 370/158 microengine with the 370
microcode (and w/o the 370 integrated channel microcode) and packaged it
as 3031. A standard 3031 might be considered a multiprocessor
configuration since it had two 158 microengines ... one dedicated to 370
execuation and one dedicated to integrated channel microcode.

The 3032 was a 370/168 repackaged to use one or more 303x channel
directors.

The 3033 was the 370/168 wiring diagram mapped to newer/faster chip
technology. The new chips had something like ten times the circuits per
chip ... but was basically only 20percent faster (about the same level
technology as being used by Amdahl at the time). However ... just using
the same wiring diagram would result in the machine only being about
20percent faster than (3mip) 168-3 ... or about 3.6mips (which was much
slower than Amdahl's machine). As a result, there was somewhat of a rush
program to redo critical sections of the machine logic to better use
more onchip circuits. The result was a machine that shipped around
4.5mips ... rather than 3.6mips.

The above reference posts (including some interchange with an engineer
that worked in POK at the time) ... also mentioned that a couple of us
had co-opt'ed the spare time of some of the processor engineers working
on 3033 to help with the design of a 16-way smp machine. everybody thot
it was a fantastic machine ... until somebody happened to point out to
the head of POK that the favorite son operating system ... wasn't likely
to be able to have 16-way smp support for possible another couple
decades (definitly not within the lifetime of the specific
machine). Then some people were invited to never show up on POK property
again.

... in any case, eventually with the 303x out the door, that group then
could play "leap-frog" projects with the 3081 group ... and start work
on 3090.

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