Oooooh, churlish.  But funny!

Frankly, I don't see the need for IBM to get involved.  The current market
has been building data centres for decades.  Now, I can see IBM using this
to push the "greenness" of their mainframes when compared to blade systems,
but that's not the case here.  Quite the opposite, in fact.  Unless they
plan to provide more innovation in design (greater physical security and
structural integrity, use of geothermal to assist heating/cooling, using
slanted instead of flat roofing, using biodiesel (from refined used
vegetable oil) to 1) provide emergency power generation and 2) make the
entire neighbourhood smell like Krispy Kreme, etc.

I'm not even an architect and *I* have designed data centre requirements and
layouts.  With those considerations included.  And I'm just a mainframe
security bod.

This sounds like an expansion of IBM's "grid" commitment - which is a fine
thing for broader development or analysis within a business (or an Internet
universe) to share existing PC "slack time".  However, the mainframe is far
more cost and energy efficient (as well as far, far more secure) than a
batch of PCs.  




-----Original Message-----
From: IBM Mainframe Discussion List [mailto:[EMAIL PROTECTED] On Behalf
Of Veilleux, Jon L
Sent: Thursday, November 15, 2007 07:31
To: [email protected]
Subject: Re: IBM in big push to build data centers for clients

I hope they use IBMLINK as an example of their expertise! 


Jon L. Veilleux
[EMAIL PROTECTED]
(860) 636-2683 


-----Original Message-----
From: IBM Mainframe Discussion List [mailto:[EMAIL PROTECTED] On
Behalf Of Ed Gould
Sent: Thursday, November 15, 2007 6:03 AM
To: [email protected]
Subject: IBM in big push to build data centers for clients

Blue Cloud?

 >http://news.yahoo.com/s/nm/20071115/tc_nm/
ibm_cloud_dc_3;_ylt=AgFJHOwzBc3cj5DdxfAfDF4E1vAI<

Watch the wrap.

SAN FRANCISCO (Reuters) - IBM (IBM.N) is staking out a major new source
of business helping clients like banks or retailers manage data centers
on a par with Internet players such as Google or Microsoft, a top
official said on Wednesday.

ADVERTISEMENT
Bill Zeitler, the executive in charge of IBM's hardware business, said
the initiative to set up customers with the technology, software and
services to operate data centers could rank in significance with IBM's
support for Linux in recent years or its push to get businesses on the
Internet the 1990s.

IBM has dubbed its new strategy "Blue Cloud."

The name is a play on IBM's corporate nickname "Big Blue" and "cloud
computing," the trend by Internet powerhouses to array huge numbers of
computers in centralized data centers to deliver Web-based applications
to users, rather than making their customers run such programs on their
local machines.

IBM, which pioneered centralized data centers decades ago, is looking to
arm its customers with technology similar to what it has long offered in
the form of hosted services for clients who rely on IBM to operate their
data centers for them.

It now wants to help customers build data centers for themselves
composed of thousands of low-cost personal computers, equipping them
with the data-crunching power of consumer Internet giants Google Inc
(GOOG.O), Microsoft Corp (MSFT.O), Yahoo Inc (YHOO.O) and Amazon.com Inc
(AMZN.O).

"I think Google and Amazon are on to something," Zeitler said. "Our
particular focus is taking these standards of Internet computing and
bringing them to the mainstream in the commercial world."

BIG BUSINESS, BUT HOW BIG?

Zeitler declined to say how much revenue its cloud computing strategy
might produce, saying IBM was still sizing up prospects. "We think this
is a big move in the market and we are going to make a big move behind
it," said Zeitler, a 38-year IBM veteran whose full title is senior vice
president and group executive of IBM's Systems and Technology Group.

In its initial phase, IBM plans to make 200 IBM researchers available to
work with clients, which may include both businesses large and small,
university research centers as well as government agencies.

The first products of the program are set to be available in spring of
2008, IBM said.

One initial customer of IBM's Blue Cloud strategy will be the government
of Vietnam, and it is working with a non-US automaker, the Armonk, New
York-based computer company said.

IBM plans to unveil plans for Blue Cloud at an event in Shanghai on
Thursday, where it said it will demonstrate a cloud computing system
running on IBM's BladeCenter brand servers and low-cost Intel-class
microprocessors. It said it also intends to offer a mainframe-class
cloud computer system next year.

HOW CLOUD COMPUTERS WORK

The basic idea is to make corporate data centers operate more like the
Internet by enabling computing to be spread across a large, distributed
pool of computers, rather than on local machines or remote server farms.

This lets organizations switch to resources to where they are be needed,
virtually gaining access to computers and storage on demand.  
The older approach of running individual applications on separate
servers means as little as 10 percent of a stand-alone computer's
capacity is used.

While big Internet players run networks that tie together hundreds of
thousands of computers, large commercial customers may operate tens of
thousands of servers, Zeitler estimated.

As part of the strategy, IBM will offer services and products that allow
customers to implement "cloud computing" strategies of their own, rather
than forcing them to rent space in other data centers and risk exposing
business secrets. Companies are struggling to pack more computers into
cramped data centers while coping with surging electricity demand.

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