Simple: call volume. Just in the U.S. there are a couple hundred million
people with PCs, and you want to get them shunted to the correct call queue
as quickly as possible. Statistically speaking, you're probably calling a
general IBM help number with a PC problem. I don't think the statistics are
even close on that question, actually.

A lot of people think of IBM as the universal help desk. On a trip a few
years ago the person sitting next to me on the airplane struck up a
conversation and eventually learned (because he asked) that I work for IBM.
Whereupon he asked me for help getting his HP printer working with his
Apple Macintosh. (And come to think of it you probably can sign a contract
with IBM for that sort of service. But he didn't sign a contract with
me. :-))

Another side reason is that z/OS doesn't fail an awful lot, and if your,
say, credit card transactions have stopped running you probably aren't
going to be unfamiliar with how to get ahold of IBM if necessary. IBM
doesn't have to do so much hand holding on a general 800 number, basically.

You wouldn't find myriad other IBM products first (or even second) in the
call queue voice prompts either.

As a rough comparison, when you call the GE Answer Center, is the first
thing you hear, "Press 1 for assistance preventing a nuclear meltdown with
the GE Boiling Water Reactor"? No, you're probably going to hear first
about toasters, microwave ovens, and refrigerators. (And I think GE sold
some of those to Black and Decker many years ago, if memory serves, so it's
an apt analogy.)

It's precisely because the product is so important (GE Boiling Water
Reactors and IBM z/OS) that you don't hear about it at the "Press 1" level.
If you prefer, the vendor is trying to clear the riff raff out of the way
right away on the odd chance you're a VIP trying to stumble in through the
service entrance. :-)

- - - - -
Timothy Sipples
IBM Consulting Enterprise Software Architect
Based in Tokyo, Serving IBM Japan / Asia-Pacific
E-Mail: [EMAIL PROTECTED]
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