I don't pay much attention to IBM's marketing practices so I can't opine 
knowledgeably, but I offer this counter, a story I'm sure I've told here 
before:  Some years ago my oldest son got interested in learning mainframes.  
(I think he must have heard me rant too often about my increasing job security, 
due to colleges ignoring mainframes and thus making old fogies like me less and 
less replaceable even as our salaries keep rising.)  So I started asking 
around:  Where might I rent a couple of mainframe IDs on a commercial data 
center, and how much might I pay for it?  I figured I'd start coaching him in 
the basics, and see how far his interest went.

I didn't make a big campaign of it, but I called here and there for a few 
weeks.  My questions must have gotten around, because one evening I got a call 
from someone at IBM with a very direct offer:  If I would contact my local 
university and get them to run a few classes in mainframes - almost any 
relevant class - the university would rent space at a data center and IBM would 
~give~ me two accounts that I could use to teach my son.  Heck, I could teach a 
class or two myself.

I called NC A&T State U, where I'd worked a couple years.  Couldn't arouse any 
interest.

Could be IBM isn't marketing themselves very strenuously.  Could be they're not 
losing market share and don't need to.  I don't know.  But it sounds to me like 
they're doing ~something~ at any rate.  But as far as I can tell, the colleges 
have this notion that mainframes are out of date, and can't get out of that 
mindset or notice the facts.

---
Bob Bridges, robhbrid...@gmail.com, cell 336 382-7313

/* In religion, as in war and everything else, comfort is the one thing you 
cannot get by looking for it.  If you look for truth, you may find comfort in 
the end; if you look for comfort you will not get either comfort or truth — 
only soft soap and wishful thinking to begin with and, in the end, despair.  
-CS Lewis in _The Case for Christianity_ */

-----Original Message-----
From: IBM Mainframe Discussion List [mailto:IBM-MAIN@LISTSERV.UA.EDU] On Behalf 
Of Tom Brennan
Sent: Tuesday, June 9, 2020 11:54

When I bought my Yamaha piano in 1989, I heard a story that Yamaha had 
been supplying free pianos to universities for years.  It was more than 
them just being nice, they knew that someone practicing every day on the 
school grand piano would likely go on to buy one, or be the decision 
maker for an orchestra, night club, or whatever.  I always thought that 
was super smart of them.  What I always thought was rather dumb, is that 
IBM doesn't do similar with educational use of all their software.  And 
that's just copied bits ... no wood, metal, delivery, tuning, etc.

----------------------------------------------------------------------
For IBM-MAIN subscribe / signoff / archive access instructions,
send email to lists...@listserv.ua.edu with the message: INFO IBM-MAIN

Reply via email to