http://ieeexplore.ieee.org/xpl/tocresult.jsp?isnumber=5255174

> Date: Fri, 22 Nov 2013 12:26:51 -0500
> From: [email protected]
> Subject: Re: Computer Industry Strategies: IEEE Annals of the History of 
> Computing articles on IBM and others.
> To: [email protected]
> 
> The latest volume does not yet appear to be available electronically on the 
> IEEE sites - latest available seems to be volume 35 #3.  Do you have a link 
> to #4?
> 
> -----Original Message-----
> From: IBM Mainframe Discussion List [mailto:[email protected]] On 
> Behalf Of David Boyes
> Sent: Friday, November 22, 2013 9:01 AM
> To: [email protected]
> Subject: OT: Computer Industry Strategies: IEEE Annals of the History of 
> Computing articles on IBM and others.
> 
> Given the recent discussion on early Fortran implementations and other 
> historical stuff on IBMVM, you folks may want to hunt down the current issue 
> of the IEEE Annals of the History of Computing (volume  35, #4). This issue 
> contains a really good article on industry approaches in the early days of 
> the commercial computing industry, but also contains two other articles worth 
> reading: one on the early development of compilers and programming languages 
> at IBM Europe location (discussing a lot of the origins of structured 
> languages like PL/1 and PL/M, and the origins of the various Fortran and 
> COBOL compilers), and second, a close look at the training and engagement 
> model for sales people used by IBM up until very recently. The articles are 
> not freely downloadable, but they're worth the effort to obtain.
> 
> The second article would be good required reading for the current IBM 
> management team. It has a lot to say about what IBM used to be, and what 
> might yet save them from themselves.
> 
> Article references:
> 
> Endres, Albert. "Early Language and Compiler Developments at IBM Europe: A 
> Personal Retrospection", in /IEEE Annals of the History of Computing/, v.35, 
> #4 (Oct-Dec, 2013), pp 18-30.
> 
> Cortada, James W. "'Carrying a Bag': Memoirs of and IBM Salesman, 1974-1981", 
> in /IEEE Annals of the History of Computing/, v35, #4 (Oct-Dec, 2013) , pp 
> 32-47.
> 
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