Fundamentally (IANAL) the test is "might it create confusion in a potential 
customer's mind." You could not open a restaurant called macdonalds even though 
their trademark is on McDonald's. (Well, you could, but you would hear from 
Mickey D's lawyers, and they would be grumpy.)

In this case the customer is fairly sophisticated. It's hard to see an Global 
5000 IT manager ordering a Z from HP and being shocked when it arrived and was 
an Intel server, not a mainframe. Unlike your macdonalds restaurant where some 
poor doofus might wander in and expect to get a Big Mac.

OTOH might a negative press article about the HP Z become conflated in some 
CIO's mind with the IBM z? Perhaps more of an argument there. As McDonald's 
would argue that if I read a negative Yelp review of your restaurant I might 
hold it against McDonald's.

Charles

-----Original Message-----
From: IBM Mainframe Discussion List [mailto:[email protected]] On Behalf 
Of Paul Gilmartin
Sent: Monday, September 21, 2015 3:16 PM
To: [email protected]
Subject: Re: Accept nothing less than Z

On 2015-09-21 15:49, Charles Mills wrote:
> I saw that and almost posted it here.
> 
> IBM has a registered trademark on "z Systems" and on "System z." If I were an 
> IBM trademark lawyer I would be taking a very long, hard look at HP Z.
>  
Are trademarks case-sensitive?  I've long wondered about "zFS" vs. "ZFS"
(GIYF).  I don't know that either is trademarked, and I'm not allowed to do 
searches in such areas.

I know that The Workstation Group is constrained to use "Uni-XEDIT"
in order to avoid infringing on IBM's "XEDIT".  Does "HP Z" likewise avoid 
infringing on "Z"?  Can one trademark a single letter? I believe it's 
impossible to trademark any simple number ("9672"?  "3390"?).

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