[email protected] (Jesse 1 Robinson) writes:
> ISPF was far more than a product rename, though IBM gets snaps for
> repurposing an acronym almost seamlessly. The major advance in ISPF
> was the modern day 'dialog' and all the rich support we associate with
> it. In the old SPF, it was unofficially possible for a clever person
> to tailor an existing function to perform some user purpose. We had
> some of those in my first shop in the late 70s. But the results were
> clumsy and primitive at best. ISPF opened up a whole new career path
> that encompassed application programmers on one side and sysprogs on
> the other. Everyone had fully documented access to a brand new arsenal
> of APARable programming tools. I read once that IBM was astonished at
> the huge and complex 'data bases' that customers created around ISPF
> tables. Far beyond the expectation of ISPF's creators.

Some IBM software organizations had trouble adapting to the 23Jun1969
unbundling announcement starting to charging for software (& other
stuff). past posts
http://www.garlic.com/~lynn/submain.html#unbundle

Pricing would do three forecats (high, medium, low) ... where number
customer forecasted times price would have to cover development and
support.

JES2 NJI couldn't come up with forecast that met requirement. Company
then adjusted that doing the financials for group would be satisfactory.
They made a combined announcement of JES2 NJI and VM370 RSCS of
$600/month that met the requirements (i.e. RSCS could have been
announced at $30/month and met the requirement whereas there was no
price for JES2 NJI that met the requirement).

Later they adjusted it so products just had to be in the same
group/organization. They combined ISPF and VM370 performance products in
the same product group. They cut the VM370 performance products to 2-3
people while the ISPF had *very* large group ... in effect, revenue from
VM370 performance products underwriting ISPF.

past posts mentioning ISPF:
http://www.garlic.com/~lynn/2000d.html#17 Where's all the VMers?
http://www.garlic.com/~lynn/2001m.html#33 XEDIT on MVS
http://www.garlic.com/~lynn/2002m.html#52 Microsoft's innovations [was:the rtf 
format]
http://www.garlic.com/~lynn/2003k.html#0 VSPC
http://www.garlic.com/~lynn/2003o.html#42 misc. dmksnt
http://www.garlic.com/~lynn/2004c.html#26 Moribund TSO/E
http://www.garlic.com/~lynn/2004g.html#43 Sequence Numbbers in Location 73-80
http://www.garlic.com/~lynn/2005j.html#7 TSO replacement?
http://www.garlic.com/~lynn/2005j.html#8 TSO replacement?
http://www.garlic.com/~lynn/2005q.html#15 HASP/ASP JES/JES2/JES3
http://www.garlic.com/~lynn/2005t.html#40 FULIST
http://www.garlic.com/~lynn/2006k.html#50 TSO and more was: PDP-1
http://www.garlic.com/~lynn/2006o.html#21 Source maintenance was Re: SEQUENCE 
NUMBERS
http://www.garlic.com/~lynn/2006p.html#13 What part of z/OS is the OS?
http://www.garlic.com/~lynn/2006s.html#3 THE on USS?
http://www.garlic.com/~lynn/2007g.html#4 ISPF Limitations (was: Need for small 
machines ... )
http://www.garlic.com/~lynn/2007g.html#5 Call for XEDIT freaks, submit ISPF 
requirements
http://www.garlic.com/~lynn/2007g.html#14 ISPF not productive
http://www.garlic.com/~lynn/2007g.html#50 IBM to the PCM market
http://www.garlic.com/~lynn/2007h.html#8 whiny question: Why won't z/OS support 
the HMC 3270 emulator
http://www.garlic.com/~lynn/2007o.html#69 ServerPac Installs and dataset 
allocations
http://www.garlic.com/~lynn/2007t.html#40 Why isn't OMVS command integrated 
with ISPF?
http://www.garlic.com/~lynn/2008h.html#43 handling the SPAM on this group
http://www.garlic.com/~lynn/2008m.html#62 CHROME and WEB apps on Mainframe?
http://www.garlic.com/~lynn/2009l.html#59 ISPF Counter
http://www.garlic.com/~lynn/2009l.html#60 ISPF Counter
http://www.garlic.com/~lynn/2009s.html#46 DEC-10 SOS Editor Intra-Line Editing
http://www.garlic.com/~lynn/2010g.html#6 Call for XEDIT freaks, submit ISPF 
requirements
http://www.garlic.com/~lynn/2010g.html#7 Call for XEDIT freaks, submit ISPF 
requirements
http://www.garlic.com/~lynn/2010g.html#50 Call for XEDIT freaks, submit ISPF 
requirements
http://www.garlic.com/~lynn/2010g.html#51 Call for XEDIT freaks, submit ISPF 
requirements
http://www.garlic.com/~lynn/2010k.html#54 Unix systems and Serialization 
mechanism
http://www.garlic.com/~lynn/2010m.html#84 Set numbers off permanently
http://www.garlic.com/~lynn/2010o.html#33 Why are TSO IDs limited to 7 
characters
http://www.garlic.com/~lynn/2010o.html#85 REXX "address" environments
http://www.garlic.com/~lynn/2010p.html#30 Philosophy: curiousity question
http://www.garlic.com/~lynn/2011.html#32 CMS Sort Descending?
http://www.garlic.com/~lynn/2011h.html#19 When is performance really an issue? 
Was: Running an ISPF applicction from one pds
http://www.garlic.com/~lynn/2011h.html#20 When is performance really an issue? 
Was: Running an ISPF applicction from one pds
http://www.garlic.com/~lynn/2011m.html#42 CMS load module format
http://www.garlic.com/~lynn/2011o.html#21 The "IBM Displays" Memory Lane (Was: 
TSO SCREENSIZE)
http://www.garlic.com/~lynn/2011p.html#84 Is there an SPF setting to turn CAPS 
ON like keyboard key?
http://www.garlic.com/~lynn/2011p.html#106 SPF in 1978
http://www.garlic.com/~lynn/2012.html#53 Has anyone successfully migrated off 
mainframes?
http://www.garlic.com/~lynn/2012b.html#85 The PC industry is heading for 
collapse
http://www.garlic.com/~lynn/2012d.html#19 Writing article on 
telework/telecommuting
http://www.garlic.com/~lynn/2012d.html#20 Writing article on 
telework/telecommuting
http://www.garlic.com/~lynn/2012e.html#63 Typeface (font) and city identity
http://www.garlic.com/~lynn/2012f.html#53 Image if someone built a 
general-menu-system
http://www.garlic.com/~lynn/2012k.html#33 Using NOTE and POINT simulation 
macros on CMS?
http://www.garlic.com/~lynn/2012n.html#64 Should you support or abandon the 
3270 as a User Interface?
http://www.garlic.com/~lynn/2013e.html#84 What Makes an Architecture Bizarre?
http://www.garlic.com/~lynn/2013i.html#36 The Subroutine Call
http://www.garlic.com/~lynn/2013k.html#27 Unbuffered glass TTYs?
http://www.garlic.com/~lynn/2014b.html#44 Resistance to Java
http://www.garlic.com/~lynn/2014f.html#89 Real Programmers
http://www.garlic.com/~lynn/2014h.html#103 TSO Test does not support 65-bit 
debugging?
http://www.garlic.com/~lynn/2014i.html#5 "F[R]eebie" software
http://www.garlic.com/~lynn/2014j.html#25 another question about TSO edit 
command
http://www.garlic.com/~lynn/2014l.html#48 IBM 'major announcement' points to 
deal on chip manufacturing

-- 
virtualization experience starting Jan1968, online at home since Mar1970

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