On 2017-07-17, at 08:03, Phil Smith wrote:
> ...
> Absolutely. “IBM i” is quite possibly the stupidest name ever from a branding 
> perspective, as it’s *not searchable*: when you look for it, you find “When I 
> was at IBM, I used to…” and the like. “z Systems” and “System z” weren’t 
> great, but were better than “IBM i”. Agreed that “IBM Z” looks sort of like a 
> typo; “zSeries” was better, even if folks tended to get it wrong: Zseries, 
> z-series, z/series, etc.
>  
"C" is a prime offender.  Perhaps they'll learn; it's another case
of designers not being users (cf. KC).  Even as the "uname -s" command
had to retreat to "OS/390" from "z/OS", presumably because the latter
broke existing GNU autoconfigure art.

I hope they don't conflate "zFS" with ZFS".  But try searching for the former.

> Branding is always hard; in the era of Google, there’s this additional 
> difficulty of making it findable. Hence all the ostensibly stupid names like 
> “Flickr”—those are easy to search!

-- gil

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