That reminds me of when the RS/6000 was announced. Those of us "downunder" were very amused as RS is to BS except that a Rat is involved! Mind you us mainframe bigots thought it entirely appropriate.
-----Original Message----- Also, when we pointed out to TPTB that Global Business Services (the new name for Business Consulting Services) had another homourous meaning (i.e. Global BS) they were shocked and had never even thought of the secondary meaning!