> "How quickly they forget" department...those ads are orders of magnitude > better than the "Magic Box" series, or the Lotus "Superhuman Software" > series! (But of coure you're fundamentally right, they're obnoxious...)
Not so much obnoxious as just *dumb*. All three campaigns share the characteristic of being insulting by their sheer dumbness. Do the people at Ogilvy and Mather really think we're that dumb? Or do the people at IBM responsible for giving the go-ahead think we're that dumb? Last time I checked, most of us in IT-land had at least a few brain cells left. The mind boggles. Now, it'd be interesting to know if the same group at O&M came up with the Heist ad, and the Flying Cars ad for the pSeries folks. I can't imagine it'd be true -- both are far too intelligent and funny -- but I suppose it's possible. The universe is full of strange and wonderful things. -- db
